Pernod Ricard Uk

Pernod Ricard UK MD to retire

26-May-2023 By Nikkie Thatcher

Managing director of Pernod Ricard UK David Haworth is set to retire later this year after a career of more than three decades at the business.

Post-lockdown profits hidden in cocktails

09-Nov-2020 By Nicholas Robinson

It was the rising star of the on-trade outside of specialist bars, yet cocktails in pubs understandably took a bashing during and after the first coronavirus lockdown. But forget the category at your peril, because the money generated by cocktails prior...

Pernod Ricard ploughs £5m into Christmas campaign

16-Oct-2019 By Alice Leader

Pernod Ricard UK is set to host three ‘bartender dinners’ and to partner with a charity and pubco with the aim of bringing people together for the festive period.

Pernod Ricard UK opens the Loft

07-Mar-2018 By Stuart Stone

Wines and spirits company Pernod Ricard UK launched new multipurpose events space, the Loft, on 28 February at a historic site on Quay Street, Manchester, that was formerly a Walkabout bar.

Absolut creates song and dance over Uber journeys home

11-Dec-2017 By Stuart Stone

In a video campaign fronted by Absolut Vodka, brand owner Pernod Ricard UK has teamed up with taxi service Uber to take a different tune in its annual anti-drink-driving campaign by introducing Uber Karaoke.

Pernod Ricard ‘disappointed’ ASA complaint was upheld

23-Nov-2017 By Nikkie Sutton

Drinks company Pernod Ricard was “disappointed” that a complaint made to the Advertising Standards Authority (ASA) about a Facebook advert was upheld.

Best Bar None continues to soar

12-Sep-2017 By Georgina Townshend

Best Bar None (BBN) has continued to roll out new schemes across the country, and now operates in 70 towns and cities.

Cocktail menu maker app launched by Pernod Ricard UK

21-Aug-2017 By Nicholas Robinson

Spirits goliath Pernod Ricard UK (PRUK) has launched a tool to help pubs create bespoke high-design menus in a bid boost spirits sales in the on-trade.

Competition in association with Pernod Ricard UK

Win up to £2,500 worth of Pernod Ricard UK stock

09-Dec-2016 By Nicholas Robinson

Pubs and bars have the opportunity to win up to £2,500 worth of premium alcohol products in an exclusive, festive Pernod Ricard UK competition in association with The Morning Advertiser.

Future Trends: Spirits

The masterclass: rum explosion in pubs

12-Sep-2016 By Nicholas Robinson

Sales of rum in the UK on-trade are growing at 17% and pubs can do more to benefit from the boom, according to Pernod Ricard UK on-trade channel director Ian Peart ahead of the company’s study tour session at The Morning Advertiser’s (MA) Future Trends:...

Whisky

What is Glenlivet Cipher?

03-Jun-2016 By Nicholas Robinson

Nobody really knows…

Attacking on-trade helps Pernod Ricard Champagne value share rocket 53%

18-Feb-2016 By Ben Winstanley

Pernod Ricard UK has seen a 53% spike in value share (MAT) across its Champagne brands over the past 12 months (Nielsen Scantrack Jan ‘16), the drinks brand has revealed.

Branded wine currently a missed sales opportunity, research suggests

28-Jan-2016 By Ben Winstanley

Pernod Ricard UK has urged the on-trade to maximise the growing popularity of branded wines after research by CGA suggested many pubs and bars are missing out on sales.

Budget doubled for Malibu National Piña Colada Day

08-May-2015 By Jessica Mason

For the second year running, Pernod Ricard is launching a push for National Piña Colada Day (on 10 July) with its Malibu rum brand.

BUSINESS BOOSTER

A cocktail masterclass and sound eating

02-Apr-2015 By Daniel Woolfson

Moneymaking ideas for your pub or bar.

Pernod Ricard UK ramps up investment in three key brands

16-Oct-2014 By Mike Berry

Pernod Ricard UK is investing in three of its brands this month; Jameson, Chivas Regal and Brancott Estate.

Pernod Ricard MD O’Flynn to be new WSTA chairman

11-Sep-2014 By James Wallin

The Wine and Spirit Trade Association (WSTA) has elected Pernod Ricard UK managing director Denis O’Flynn as its new chairman.

Pernod Ricard drops Malibu Red and makes changes to Oddka range

02-Sep-2014 By Robyn Black

Malibu Red, the fusion of tequila and coconut rum that launched in 2012, has been dropped in the UK, the Publican’s Morning Advertiser has learnt.

Pernod Ricard looks to on-trade for UK growth

03-Sep-2013 By Robyn Black

The boss of Pernod Ricard UK (PRUK) has said the company will be concentrating its efforts on the UK on-trade over the next 18-months to two years.

Pernod Ricard launches campaign against drink driving

10-Dec-2012 By Gurjit Degun

Drinks firm Pernod Ricard UK is once again warning consumers of the dangers of drink-driving in the run-up to Christmas.

Pernod Ricard: 62% of consumers open to upselling

23-Sep-2011 By Jessica Harvey

More than half of drinkers view more expensive spirits as almost always being better quality and are willing to pay more to trade up, according to new research from Pernod Ricard UK.

Black's Booze Blog: reading the pub marketing runes

11-Apr-2011 By Robyn Black

Robyn Black gets to the bottom of marketing speak and finds out what consumers really want.

Revealing research from Pernod Ricard

08-Apr-2011 By Robyn Black

New research reveals 90% of drinkers stick to the same drink all night and 52% have not decided what to order by the time they reach the bar.

Pernod Ricard boss slams minimum price proposals

08-Sep-2010 By Hamish Champ

The boss of Pernod Ricard UK has joined the chorus of disapproval over the prospect of a minimum price for a unit of alcohol. Speaking after the...

Pernod reveals increased Christmas spend

27-Aug-2010 By Sonya Hook

Pernod Ricard UK plans to boost its marketing plans for the 2010 Christmas period by giving four of its brands festive spots on TV.  The drinks...

New Zealand wine Montana gets first TV ad

08-Mar-2010

Pernod Ricard UK is planning the launch of its first UK TV advertising campaign for wine brand Montana. Pernod said the campaign should reach 5.5...

Mish Mash for Malibu

17-Nov-2009 By Ewan Turney

Pernod Ricard UK has launching a new, UK-specific campaign for Malibu — the experiential Malibu Mish Mash.

Jameson whiskey hits the movies

22-Oct-2009

Jameson whiskey is ramping up its presence in front of consumers with a major advertising campaign running until the end of the year. Taking the...

Back to Basics: Brand promotion

25-Jun-2008

A vast display of dominoes in a stereotypical South American village, flocks of birds and the enigmatic message 'Belong'. We all know the...

Pernod: 'be responsible'

17-Apr-2008

Pernod Ricard UK (PRUK) has launched a responsible drinking campaign urging consumers to take responsibility for their actions. The Accept...

Pernod Ricard urges individual responsibility over bingeing

11-Apr-2008 By Ewan Turney

Pernod Ricard UK is urging consumers to take responsibility for their own actions in a new campaign

BrandsBriefs

07-Feb-2008

Dirty Tackle back in play Wychwood has returned its 4% abv, seasonal ale Dirty Tackle in time for the kick off of the rugby Six Nations tournament....

Ideas to inspire

12-Jul-2007

Whether it's cocktails, shots or long drinks with mixers, the beauty and appeal of spirits is their flexibilityTraining to help pubs make spirits...

More seating 'would cut binge-drinking'

21-Jul-2005

Alcohol Concern has repeated a claim that pubs and clubs can do more to combat binge drinking by turning down music and providing more seating areas...

It's all in the range

23-May-2003

The following article is brought to you by Jacob's Creek.The importance of having the right rangeOffering your customers the right range is a...

Jacob's Creek 'says when'

29-Jan-2003

Australian wine brand Jacob's Creek has put a £4m shrimp on the marketing barbecue as part of a "new global communication platform". Owner Pernod...

Pernod Ricard brands in new assault on on-trade this Christmas

23-Oct-2001

Drinks company ready for 'busiest time of the year'Barstaff education, tastings - and drinking sparkling wine through a straw - are leading Pernod...