Pimm

Judy Murray named 'chief foliage officer' by Pimm's following Twitter rant

28-Jun-2016 By Oli Gross

Judy Murray has been named as ‘chief foliage officer’ by Pimm’s, after revealing her disgust at excess mint being served in a drink.

Cider

Pimm’s adds three new flavours to Cider Cup range

18-Apr-2016 By Nicholas Robinson

Diageo-owned Pimm's has launched three new flavours in its Pimm's Cider Cup range in a bid to help licensees tap into the £348m fruit cider segment.

Pimm's summer campaign goes digital

24-Jun-2015 By Laurie Macdonald

Diageo has launched a new sensor driven Pimm’s marketing campaign in London. The system uses a network to collect smartphone data from within participating pubs to measure the level of busyness and displaying the data on digital posters directing customers...

Diageo launches new products for Smirnoff, Pimm’s, Captain Morgan, Gordon’s, Guinness and Cîroc

23-Mar-2015 By Jessica Mason

Diageo has launched a range of new flavours, products and variants across its most popular brands including Smirnoff, Pimm’s, Captain Morgan, Gordon’s, Guinness and Cîroc.

Fans' outcry brings back Pimm's Vodka Cup

30-Oct-2014 By Robyn Black

A consumer backlash has ensured the return of Pimm’s No 6 Vodka Cup next summer.

Black's Booze Blog: raining on their Pimm's parade

04-Apr-2011 By Robyn Black

This summer is forecast to be even worse than the last two, which is bad news for all and none more so than Pimm's, says Robyn Black.

By 'eck, I'll get a Pimm's

28-Mar-2011 By Michelle Perrett

Diageo is investing £4.6m in a summer campaign for Pimm's including a push in the north.

Pimm's gears up for second Christmas

10-Oct-2008

For the second year running, Diageo is to market Pimm's Winter with a teapot serve as the trade approaches the Christmas period.Pubs are being...

Pimm's sees sunny side

22-May-2008

Diageo will be investing in a national marketing campaign for Pimm's in an effort to drive summer sales. The £5.1m campaign will include...

Pimm's Winter goes outdoors

16-Nov-2007

Diageo has unveiled a marketing plan for its Pimm's Winter brand in the run-up to Christmas and the new year.The marketing team at Pimm's has been...

MARKETING MUSCLE

10-May-2007

A round-up of the latest campaigns Pimm's Pimm's is to receive its first national advertising campaign as Diageo ploughs £3.5m into the summer...

The Fox - Pub Roast of the year FINALIST

01-Oct-2006

Pub background: The pub in Dorchester is a Hall & Woodhouse tenancy and serves an average of 400 to 500 covers per week. The wet:dry split is...

Pimm's to launch

21-Apr-2005

draught pre-mix Diageo is to launch a draught premixed version of Pimm's and lemonade in 350 pubs this summer. The rollout follows a test in 28...

Diageo to extend Pimm's with a Winter warmer

27-Oct-2004

One of Britain's best loved summer drinks is looking to gain popularity all year round.A new variety of Pimm's called Pimm's Winter is being tested...

Pimm's launches RTD for summer

29-Apr-2004

Pimm's, the quintessential drink of the British summer, has unveiled a three-pronged strategy to boost sales in the sun this year.Owner Diageo is...

Pimm's - the quintessential summer drink

05-Jun-2001

Pimm's is aiming to make the most of the summer with a new ad campaignSo-called scientific research has shown that in addition to turning everyone...