Premier League

BT Sport has unveiled a deal for pubs to show up to 223 live Champions League and Europa League matches


BT Sport unveils expanded football deal

By Oli Gross

BT Sport has unveiled a deal for pubs to show up to 223 live Champions League and Europa League midweek matches, and more than double the number of games involving Premier League teams as last season.

Test cricket presents a great opportunity for pubs to increase footfall across all day parts

Making the Most of Sport - in association with Sky

English cricket: Rising from the flames

By Mike Berry

It’s set to be a scorching summer of cricket, with the five match Ashes series starting next month. Make sure your pub is the pavillion of choice for fans.

Chelsea will replace Manchester City as Premier League champions

TV Sport

Sky reveals Premier League final day line-up

By Mike Berry

Sky has revealed its line-up for the climax of the Premier League season this Sunday with three games exclusively live from both ends of the table.

Sky and BT will broadcast 168 matches between them from 2016

What does the new Premier League TV deal mean for pubs?

By Mike Berry

The price for the privilege of broadcasting Premier League football has rocketed in recent years and last week hit an incredible £5.1bn for the three seasons from 2016. Sky and BT will between them show 168 live games with both expressing delight at the...

The Monaco Grand Prix is one of the sporting highlights this month on Sky Sports

Making the Most of Sport - in association with Sky

Make the most of sports entertainment in May

By Mike Berry

It doesn’t matter which sports your customers are interested in, there’s bound to be something special on Sky Sports to draw them in this May.

Thierry Henry: 'I can’t wait for the next chapter to begin with Sky Sports'

Thierry Henry joins Sky Sports

By Ellie Bothwell

Thierry Henry has announced his retirement from football and will join Sky Sports as a football expert and ambassador from the start of 2015.   

Football in a pub: A legal stream?

Illegal Sky usage: interactive map and all you need to know

By James Evison

The Publican's Morning Advertiser has compiled a one-stop shop of all the content relating to Federation against Copyright Theft (FACT) action against illegal Sky football screenings, including an interactive map of fined pubs. Find out all you need...

Carlsberg's online service allows pubs to promote Premier League games across their digital channels

Carlsberg's Premier Sports club goes online

By Helen Gilbert

Carlsberg UK has launched an online facility that gives on-trade members of its live sport package the opportunity to create customised, promotional marketing content for their digital channels.

Richard Scudamore:

Show Premier League football the right way

By Richard Scudamore

Tens of thousands of pubs across the UK have broadcast Barclays Premier League football on Sky Sports and BT Sport this season. I would like to say a big thank you to them.

A judge has ruled that only Sky and BT are allowed to show Premier League football matches in pubs

The cost of Premier League copyright violation

By Poppleston Allen

There is a saying that lightning never strikes twice in the same place, but if you are one of those premises showing Premier League matches on a Saturday afternoon using a satellite device not provided by Sky or BT you might be inclined to disagree.

The disocunt applies for periods ranging from three to 24 months

BT and Carlsberg UK agree sports discount deal

By Fiona Griffiths

Freetrade outlets that stock Carlsberg UK products and those that sign up to BT Sport will be entitled to a 50% discount on a BT Sport subscription under a new deal agreed between the companies.

Sky offers giveaways

Sky offers free merchandise giveaways for licensees

By Michelle Perrett

Sky Sports PreviewLIVE, the website to help Sky Business subscribers promote sport in their venue has announced free merchandise and weekly giveaways in the run up to Christmas.