Premium Lager

What beers are going to be driving growth in pubs?

Opinion

Premium vs standard beer - more balance needed on the bar

By Mark Bentley, on-trade category controller, Molson Coors

Anyone reading the trade press or listening to various data & insight experts would be forgiven for thinking that everyone is now drinking premium drinks and that familiar favourites such as core standard lager brands have had their day.

Keeping a cool head

Keeping a cool head

Despite tough market conditions for brewers as sales continue to decline, some areas of the lager sector are offering a ray of light. Noli Dinkovski...

Premium push

Premium push

Holsten UK A year ago, Simon Treanor, Holsten UK's on-trade sales director, said the key to growing the premium lager market lay with widening...

Grolsch on a roll

Grolsch on a roll

Grolsch lays claim to be the fastest-growing premium lager and has ratcheted up sales by over 20% per annum over the past two years. The brand has...