Promotion

Pub Awards: Best Student finalist - Dram, Glasgow

Great British Pub Awards

Pub Awards: Best Student finalist - Dram, Glasgow

By James Evison

Dram, run by licensee Jackie Keith, shows a real caring attitude towards its student customers with its prices, the variety of food offers and the information around the site.

Toby Carvery

Toby Carvery undergoes brand revamp

By John Harrington

Mitchells & Butlers (M&B) plans to update the brand image for Toby Carvery and move away from promotions for the 152-strong concept, which it has identified as one of its “expansion brands”.

Precision marketing

Precision marketing

By Alastair Scott

To avoid wasting time and money, and upsetting customers, your promotions need thorough planning, says Alastair Scott.

Warning: Carlsberg UK advised about future promotions

ASA warns Carlsberg over future promotions

By Adam Pescod

Carlsberg UK has been advised by the Advertising Standards Authority (ASA) to make a reasonable estimate of the response to future promotions,...

Police want and end to all-inclusive deals

Police push for end to all-in drink deals

By John Harrington

Staffordshire Police have urged bars not to run drinks promotions that break a voluntary code on deals, which was withdrawn last year. This follows...

Going for promotion

Going for promotion

Are you making the most of promotions and events? By Peter Segal of srcg, a consultancy specialising in retail strategy, category development and...

Promotion deciders

Promotion deciders

With cider offering great margins it is a vital category to promote to your customers.Promotional activity is a key part of any business mix and...