Rain

Pimm's summer campaign goes digital

Pimm's summer campaign goes digital

By Laurie Macdonald

Diageo has launched a new sensor driven Pimm’s marketing campaign in London. The system uses a network to collect smartphone data from within participating pubs to measure the level of busyness and displaying the data on digital posters directing customers...

Fuller's heatwave

Fuller's repairs on track in heatwave

By John Harrington

Fuller’s has caught up on the repairs programme and trading that was disrupted by last year’s summer rain as its pubs revelled in the current heatwave.

Don’t be complacent, plan for the summer

Don’t be complacent, plan for the summer

By Steve Haslam

What a difference a year makes — and I’m not talking about the economy, changes in legislation or anything else directly related to the industry. No, it’s the great British weather. April 2011 saw wall-to-wall sunshine, Easter, Mothers’ Day and a royal...

Prepare pubs' outside areas or risk losing trade

Prepare pubs' outside areas or risk losing trade

By David Elliott

It is somewhat ironic that as soon as the recent drought orders had been announced, it seems like the rain hasn’t stopped falling! While all the nation’s farmers and gardeners will be delighted, the rainfall produces challenges and, of course, opportunities...

Hot ideas for the chilly days of winter

Hot ideas for the chilly days of winter

By Steve Haslam

So summer has ebbed away and despite the dreams of all those who fantasised about 16 weeks of cracking weather — me included — once again it didn’t happen.

Britain is set for a good summer

Britain set for stonking summer

By John Harrington

It's not all bad news for pubs, then. Britain's weather is set to be better than average this summer, according to the Met Office. The long-range...