Rtd Category

Reinvention: WKD was transformed to attract a younger market

Category update

How the RTD category can grow sales in pubs

By Nikkie Sutton

Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.

Reinvention: WKD is set to be refreshed to reach out to 18 to 24-year-olds


WKD to be transformed for the 'now' generation

By Nikkie Sutton

WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to 24-year-olds. The brand will also unveil a new communications programme ‘WKD...

WKD leads alcopop consumption in pubs

RTDs - The Fight for Fridge Space

By Jessica Mason

You may remember them as alcopops. But, times have changed and alcoholic ready-to-drink beverages are innovating as they fight for space in your fridge.

Red Square: first campaign in four years

Relaunch boost for Reloaded RTD

By Robyn Lewis

Halewood International is investing again in the RTD category with a new variant, a new look and the first campaign in four years for Red Square.