As England prepares to host the Rugby World Cup next September, the Six Nations tournament, which kicks off in February, is set to be even bigger than usual, and pubs could find themselves entertaining a whole new demographic.
The eagerly-anticipated Six Nations rugby union tournament kicks off soon and licensees should make the most of the opportunity. As The Publican's Morning Advertiser finds, there is plenty they can do to entice the fans.
It’s always pleasing to have your long-held opinions and prejudices confirmed. And so it was at our MA300 business club event for multiple operators at Arsenal’s Emirates Stadium last week that two highly regarded sports bar operators revealed a snippet...
Licensees need to plan ahead to capitalise on this up-and-coming tantalising timetable of televised sport in pubs. As Noli Dinkovski discovers, there are plenty of ways to increase footfall and boost business.