Sky sports - Hospitality

Higher footfall and sales expected as new F1 season starts

28-Feb-2024 By The Morning Advertiser

Formula One (F1) fans are frequent visitors to pubs and bars so sites screening the action can expect higher footfall when the season starts in Bahrain between Thursday 29 February and Saturday 2 March.

Sports fans ‘spend more at pubs and stay longer’

13-Jul-2023 By Gary Lloyd

People who watch live sports at pubs and bars spend 36% more on drinks and food every month than non-sports fans.

Westons Cider enters partnership to offer discounted Sky Sports subscription

24-Aug-2021 By Michelle Perrett

Westons Cider, the Herefordshire-based cider maker, is partnering with Molson Coors and Sky Sports to offer pubs savings of up to 50% on their Sky Sports subscription.

Analysis

Three quarters of pubs would not screen games from breakaway European Super League

20-Apr-2021 By Stuart Stone

A poll by The Morning Advertiser (MA) has revealed that 77.5% of publicans would not show fixtures from the controversial European Super League at their venue.

Sky Sports and BT Sport suspend service for pubs closed under new restrictions

02-Dec-2020 By Stuart Stone

Both Sky Sports and BT Sport have announced continued cost concessions for pub subscribers unable to trade following England’s exit from a second national lockdown.

Amazon makes Autumn Nations Cup rugby coverage free for Scottish and Welsh pubs

12-Nov-2020 By Stuart Stone

Streaming giant Amazon Prime Video has announced that live Autumn Nations Cup matches will be available to premises able to open in line with Government restrictions – for free – via a dedicated PrimeVideo HD channel on Sky.

Additional Premier League games made available for pubs at ‘no extra cost’

12-Oct-2020 By Stuart Stone

Pub operators with existing Sky Sports and BT Sport subscriptions will not be asked to stump up the extra £14.95 pay-per-view charge to screen Premier League games not already picked for broadcast.

Content provided by Sky

‘There’s nothing better than walking into your pub and seeing your bar staff in your home shirt’

28-Sep-2020 By MA Editorial

The Globe, a regular matchday haunt for fans of Brentford FC, has been operating at just over 10% capacity as the west London club begins life at a new stadium after 116 years at Griffin Park.

Content provided by Sky

‘When we show football here, it's a community event’

15-Sep-2020 By MA Editorial

Clement Ogbonnaya of south London pub, the Prince of Peckham, explains how he’s successfully introduced live sport to his inclusive, community venue on the border between north and south Peckham.

NFL pub experience ‘lends itself well’ to Covid-secure trading, says GBPA winner

11-Sep-2020 By Stuart Stone

The manager of the 2019 Great British Pub Awards’ Best for Sport winner believes that the existing playbook on American Football screenings makes the NFL well suited to post-lockdown pubs.

All Premier League fixtures in September to be televised

09-Sep-2020 By Stuart Stone

All 28 Premier League matches scheduled to be played in September will be broadcast live via existing partners Sky Sports, BT Sport, Amazon Prime Video and BBC, the league has confirmed.

Sky launches pub film series ahead of new football season

01-Sep-2020 By MA Editorial

Sky Business has launched a new video series focusing on pub licensees’ preparations for the new football seasons in tandem with a range of new tools for its customers.

Sporting return: how can televised fixtures help pubs make a post-lockdown comeback?

01-Sep-2020 By MA Editorial

With both sport and pubs making their long-awaited return from a blanket break in play, The Morning Advertiser (MA) asks how televised fixtures can help operators rediscover some pre-lockdown form.

Premier League season kick off date announced

27-Jul-2020 By Nicholas Robinson

The new Premier League season will begin on Saturday 12 September, it has been confirmed.

Licensee billed £18,000 for illegally screening Sky Sports

23-Jan-2020 By Alice Leader

A licensee has been found guilty of illegally screening Sky Sports to customers with the intent of dodging the applicable costs.

Licensee hit with £35k bill for illegal Sky Sports screening

01-Nov-2019 By Nikkie Thatcher

A Gloucestershire licensee has been ordered to pay more than £35,000 after he was found to be infringing Sky’s copyright by showing Sky Sports without having the required commercial agreement.

Sales of illegal streaming devices land 3 in jail

01-Apr-2019 By Nicholas Robinson

A crackdown on the sales of illegal streaming devices by police has landed three in prison for a total of 17 years for defrauding the Premier League.

New Sky and Molson Coors deal offers licensees lower point of entry

19-Mar-2019 By Stuart Stone

Sky and Molson Coors have unveiled a new partnership designed to offer more flexibility, more choice and more savings to licensees.

In association with Sky Sports

How can Formula One drive footfall?

28-Feb-2019 By MA Editorial

Hear how Phil Cutter, licensee of the Murderers pub in Norwich and sport category finalist at the 2018 Great British Pub Awards has used Formula One to boost business.

Feast upon Jeff Stelling’s top festive fixtures

29-Nov-2018 By Nicholas Robinson

With the festive season almost upon us, we managed to catch up with Sky Sports presenter Jeff Stelling and share a mince pie or two while he gave us his pick of the 40-plus festive football matches, including action from the Carabao Cup quarter finals,...

Three pubs face total fines of £327k for illegal Sky screening

19-Jul-2018 By Emily Hawkins

Three Midlands-based pubs have been fined a combined total of £327,405 for showing Sky Sports illegally in their premises.

Scottish licensees fined £30k for Sky Sports piracy

09-May-2018 By Fred A'Court

Pubs have been warned about high penalties for screening Sky Sports without the correct commercial licence after the broadcaster won £30,000 in damages against Scottish offenders.

Old rivalries renewed this weekend as football delivers red hot matches

09-Mar-2018 By Stuart Stone

The latest instalments of the two most heated, trophy laden, rivalries in British football play-out this weekend.

Four licensees ordered to pay £93,000 for Sky Sports copyright infringement

28-Feb-2018 By Stuart Stone

Following successful legal action by Sky, four licensees have been found to be infringing Sky's copyright by showing Sky Sports without having the required commercial agreements.

BII Licensee of the Year Award 2018 entry deadline extended

26-Feb-2018 By Georgina Townshend

The British Institute of Innkeeping (BII) has extended the entry deadline for its Licensee of the Year Award 2018.

Spotlight: Premier League broadcasting rights

26-Feb-2018 By Stuart Stone

As broadcasters snap up viewing rights in the regular merry-go-round of sports packages, what will it mean for pubs?

In association with Sky Sports

February fixture focus: Top sporting fixtures around the Six Nations

02-Feb-2018 By MA Editorial

The return of the Six Nations Championship this spring must be music to the pub industry’s ears.

How will your pub cope when a big tech company makes a sports deal?

31-Jan-2018 By Stuart Stone

The Morning Advertiser spoke to MatchPint co-founder Dom Collingwood to discuss what the likes of Amazon and Facebook competing for sports broadcasting rights could mean for pubs.

Sky Sports reveals 'bumper year of sport' for pubs

29-Jan-2018 By Georgina Townshend

Sky Sports is delivering a "bumper year of sport" for licensees in 2018, including the second half of the Premier League, the NFL Super Bowl, Formula 1 and darts.

The NFL’s final four fight to reach Super Bowl LII

19-Jan-2018 By Stuart Stone

Make the most of this Sunday night’s American football action as the New England Patriots, Jacksonville Jaguars, Philadelphia Eagles and Minnesota Vikings contest divisional finals to reach this year’s 52nd Super Bowl in Minneapolis.

Christmas spirit takes a backseat to sporting rivalry

21-Dec-2017 By Stuart Stone

Despite fixtures falling during the season of goodwill, rivalries resume uninhibited this weekend.

How will new Premier League football rights deal affect pubs?

08-Dec-2017 By Stuart Stone

After the Premier League issued its tender document for television rights yesterday (7 December), it has been revealed that more Saturday night and midweek football fixtures will be screened live between 2019 and 2022 with full sets of fixtures made available...

England take on Argentina in Autumn Internationals curtain raiser

10-Nov-2017 By Stuart Stone

In the first in a trio of Autumn Internationals at Twickenham, Eddie Jones' side take on Argentina in what the coach describes as their “most important game this year”.

In association with Sky Sports

Sky Sports video competition: clue number five

07-Nov-2017 By MA editorial

Sky Sports rugby union expert Will Greenwood will give you the fifth and final clue in the broadcaster's Winning Weekends Video Competition for the chance to win brilliant prizes.

Title-chasing United and City face stuttering London giants

03-Nov-2017 By Stuart Stone

Though the talking points from the world of sport this weekend will almost certainly be generated by Sunday’s double-header at the Premier League’s summit, there’s a huge selection of sport to choose from this weekend.

In asssociation with Sky Sports

Sky Sports video competition - clue number four

31-Oct-2017 By MA editorial

Sky Sports presenter Pete Graves will give you the fourth clue in the broadcaster's Winning Weekends Video Competition for the chance to win fantastic prizes.

Manchester United take on Spurs in the Premier League this weekend

27-Oct-2017 By James Beeson

The race for the Premier League title is hotting up. This weekend Manchester United are in action against Spurs, who are missing the in-form Harry Kane through injury.

In association with Sky Sports

Sky Sports video competition – clue number three

23-Oct-2017 By MA editorial

Watch former boxer and Sky Sports presenter Johnny Nelson for the third clue in Sky Sports Winning Weekends Video Competition to pick up some fantastic prizes.