Smirnoff Ice

RTDs: Survival of the fittest

12-Sep-2008

What is the state of the current RTD market? The volume of RTDs sold in the on-trade in the year to May 2008 was 17 per cent lower than in the...

Battle of the bottle

04-Nov-2004

In the face of steep decline, suppliers of ready-to-drinks (RTDs) are desperate to come up with the next innovation to capture consumer interest

Tale of two halves as Guinness sales fall

09-Sep-2004

Guinness volumes fell by 5% in the pub market while Smirnoff Ice lost 13% in the 12 months to June, owner Diageo has revealed in its full-year...

Black Ice is given £7m revamp

25-Mar-2004

Diageo has put its faith in the troubled ready-to-drink (RTD) category by spending £7m revamping Smirnoff Black Ice. New Black Ice is less sweet...

Alcopop boom is over for Diageo

23-Feb-2004

Drinks giant Diageo has revealed that the growth boom is well and truly over for alcopops.Its ready-mixed cocktail-style drinks such as Smirnoff Ice...

From ad to worse

20-Feb-2003

Ben McFarland looks at what happens when the marketers get it wrong.The drinks industry's advertising is probably the best advertising in the world....

Smirnoff Ice faces

12-Dec-2002

investigation in US American regulators have begun an inquiry into Smirnoff Ice as part of a wider inquiry into the flavoured malt-beverage category....

UK drinks giant distances itself from stateside Smirnoff Ice contoversy

11-Dec-2002

Diageo UK has dismissed allegations that its leading Smirnoff Ice premium packaged spirit (PPS) brand doesn't contain any Smirnoff vodka.Following...

Will PPSs ever be taken seriously?

08-May-2002

PPSs are growing up but will they ever be taken seriously? Ben McFarland sees what lies in store.Time flies when you're having fun. It will come as a...

Drinks and bar snacks calorie counter

16-Jan-2002

On a diet? Watching what you eat? We can help! Take a look at the calories that are contained in your favourite tipple or bar...

Smirnoff Ice draught trial

17-Oct-2001

Ireland test for PPS could lead to introduction in UKGuinness UDV (GUDV) is to trial a draught version of its Smirnoff Ice brand in Ireland which, if...

Cocktails - a potential source of extra profit for pubs

04-Jun-2001

Some licensees are reluctant to experiment with mixing anything more exotic than a gin and tonic - but they could be missing out on an important...