Social Media

How to buy pub social media & websites with the property

#DigiPubs

How to buy pub social media & websites with the property

By Michelle Perrett

When it comes to selling a pub, it is a given that a payment must be made for the fixtures and fittings but Michelle Perrett discovers it is not so clear cut when it comes to websites and social media accounts.

Targeting the social media scene

#DigiPubs

Targeting the social media scene

By James Evison

How to effectively use social media to promote your venue is often seen as the trickiest aspect of marketing. The Publican’s Morning Advertiser (PMA) web editor James Evison takes a look at some fresh and creative examples of how best to approach these...

Editorial: The digital battle is one you must win

#DigiPubs special

Editorial: The digital battle is one you must win

By Mike Berry

By no means do I consider myself a technophobe but, admittedly, I’m some way from being a ‘digital native’ — the phrase coined for the younger generation born or brought up during the internet age.

Analogue licensees unfit for digital age

#DigiPubs special

Analogue licensees unfit for digital age

By James Evison

Licensees are struggling to make the most of new digital opportunities, an exclusive survey by the Publican’s Morning Advertiser has found.

Word to the street: the ins and outs of pop-up residencies

Word to the street: the ins and outs of pop-up residencies

By Daniel Woolfson

Critics may have long grown tired of pulled pork, “American-style” barbeque and kimchi tacos, but consumer appetites for street food are as high as ever. Daniel Woolfson considers the ins and outs of hosting a street food pop-up residency in your pub.

Digital trends: Are you plugged-in to customers needs?

Sponsored content

Digital trends: Are you plugged-in to customers needs?

By Heineken Digital Survey

The digital world is driving people into - and out of - pubs across the country. Are you ensuring that their technological needs are being met when they enter your venue? The Publican's Morning Advertiser reports.

#DigiPubs: Social media - it's time to reach out to the masses

Legal advice

#DigiPubs: Social media - it's time to reach out to the masses

By Poppleston Allen

As I’m sure you are well aware, the use of social media has exploded. To put this into context, the three most popular social networks — Facebook, Instagram and Twitter — have a combined UK user base of 59 million people*.

The future is social media - and you have to be on it

Technology

The future is social media - and you have to be on it

By James Evison

Would you let someone stand outside your pub with a loudspeaker, telling the world how awful it is? Many pubs have an online presence, but just having a pretty website won't cut the mustard in 2015.

Advice: Keep control of social media

Legal

Advice: Keep control of social media

By Poppleston Allen

We are all no doubt aware of last year’s ‘Neknomination’ craze whereby social media users posted videos of themselves consuming potentially dangerous mixtures of alcohol while challenging friends to either repeat the stunt or try something more extreme.

Food porn is nothing to fear

BUSINESS SUPPORT

Food and social media

By Phil Mellows

Phil Mellows looks at ways licensees are harnessing the power of social media to drive food sales

Karen Fewell believes you need to entertain on social networks to get customers to engage with you

EXPERT INSIGHTS

What’s the secret to social media?

By PubFood

Karen Fewell, founder of @DigitalBlonde, a digital marketing consultancy and marketing training company for the hospitality industry helps answer the question

Wheel of Misfortune

Hobgoblin targets millenials with live stream gameshow

By James Evison

Hobgoblin is running a live gameshow - streamed online below - as part of its wider ‘Season of Mischief’ campaign, which has seen the brand ramp up its on-trade and off-trade marketing and sales activity, with the festival lending itself particularly...

McMullen's launches new website

McMullen's launches new website

By Mike Berry

McMullen’s, the Hertford-based family brewer, has launched a new website, featuring videos, online shop, enhanced social media channels and company blog.

10 social media tips for pubs

10 social media tips for pubs

By Poppleston Allen

The way people communicate is changing at an alarming rate. The particular growth area is photos — Snapchat, Instagram and similar sites are the new frontier of online communication. No doubt many of your customers will be taking and sharing photos in...

Tips for pub food and drink offers

Top tips for pubs on driving midweek custom

By Felicity Allen

With news that weekday visits are now driving the growth in footfall for many pubs, now is the time for operators to keep that momentum going by planning marketing tactics that grow customer spend once they’re in the door. Here are some top marketing...

Admiral Taverns social media training

Admiral launches social media course for tenants

By Mark Wingett

Admiral Taverns, the tenanted pub operator, has launched a social media course for its licensees, aimed at helping them engage with customers and driving people into pubs.

Facebook: Targeting your pub's page at the right people

Facebook: Targeting your pub's page at the right people

By Mark Daniels

It was wonderful to be invited to speak about online marketing at the Freeholder Business Conference last week, and I always get a little buzz from being able to help people spot new ways of getting more from their social media and other online channels.

Legal: The danger of social media in pub licence reviews

Legal: The danger of social media in pub licence reviews

By Jonathan Smith

Any follower of social media may have noticed in recent months the growth of public sector bodies (in particular police and local authorities) using social media forums to disseminate information and express their views. As an operator, even if you are...

Simple precautions to take when using social media

Simple precautions to take when using social media

Many operators now use Facebook, Twitter, You Tube and other social media sites with great success to promote their businesses. Parties, sporting events and menu offers can instantly be communicated to a potentially large audience.

Never underestimate social media's power

Never underestimate social media's power

By Michael Kheng

Do you use Facebook and/or Twitter? If not, why not? If you do, do you use it to your advantage and to its full potential?Social media such as Facebook and Twitter is becoming a great way, in some case the only way, to get your message across.