Southern Comfort

In association with Hi-Spirits

How can we increase whisky sales?

28-Jun-2018 By Nicholas Robinson

Dark, moody and complex are three words few would deny succinctly describe the whisky category. However, though seemingly innocuous, such an ‘inoffensive’ handful of words is actually detrimental to whisky’s ability to step up its performance.

Smokestack barman wins big at Southern Comfort cocktail competition

22-May-2018 By Nicholas Robinson

Smokestack barman Lee Jones was applauded to victory last night as he beat five other bartenders to become the UK winner of Southern Comfort’s Southern Showdown.

Southern Comfort Black launches in the UK

28-Feb-2018 By Nicholas Robinson

Southern Comfort has launched its Black variant in the UK, which will be distributed by Hi-Spirits from this month (March).

Southern Comfort unveils new branding

19-Jun-2017 By James Beeson

Sazerac liqueur brand Southern Comfort has undergone a rebrand and launched a new 50% ABV variant in the UK as the company seeks to improve its whiskey credentials.

Publican Awards: Pictures from the night

16-Mar-2017 By Georgina Townshend

More than 1,000 people attended this year's Publican Awards, enjoying the glitz and glamour of the annual black-tie event.

Back bar bulletin

03-Aug-2015 By Laurie Macdonald

Spirits to softs and cocktails to cider, your essential round-up of what's hot on the back bar.

Wooly hats to keep Southern Comfort warm this Christmas

28-Nov-2013 By Robyn Black

Southern Comfort fans will find themselves drinking from woolly hats and giant jam jars this December, as part of a Christmas campaign for the brand.

Southern Comfort launches range of PoS kits for summer

03-May-2013 By Mike Berry

Southern Comfort has created a range of new visibility kits designed to help licensees capitalise on the longer summer days.

Bacardi Brown-Forman Brands invests in biggest campaign in five years for Southern Comfort

03-Oct-2012 By Robyn Black

A new TV ad for Southern Comfort is set to hit screens in November, as part of the biggest investment in the brand for five years.

Will infusions be a sweet success?

03-Apr-2012 By Noli Dinkovski

The trend of infusing spirits with sweeter flavours continues unabated. This week’s arrival of the UK’s first honey-infused Bourbon (see story, left) follows Southern Comfort’s new cherry variant.

New lime flavour for So-Co

11-Nov-2011 By Noli Dinkovski

Bacardi Brown Forman Brands (BBFB) is to capitalise on the “daytime drinking occasion” by launching a lime-flavoured Southern Comfort to the on-trade.

Southern Comfort annouces £3m Christmas campaign

12-Oct-2010

Bacardi Brown-Forman is backing Southern Comfort with a £3m Christmas marketing campaign - its biggest ever for the brand. On-trade promotions will...

Pub events: who scares wins

11-Oct-2010 By Sonya Hook

Both Halloween and Bonfire Night are almost upon us — perfect reasons to put on an array of tempting seasonal events, reports Sonya Hook.

Southern Comfort launches new look

20-Apr-2010 By Sonya Hook

New packaging for Southern Comfort aims to give greater emphasis to capturing the spirit of New Orleans. The new look, which rolls out from May,...

Southern Comfort packaging undergoes transformation

09-Apr-2010

Southern Comfort is launching new-look bottles in its largest packaging redesign in almost a decade. The packaging will be rolled out from May...

SoCo plans Mardi Gras next month

26-Jan-2010 By Robyn Lewis

Bacardi Brown-Forman is encouraging licensees to brighten up February by holding a Mardi Gras event.

SoCo plans massive Xmas

29-Oct-2009 By Robyn Lewis

Bacardi Brown-Forman (BB-F) is taking Southern Comfort back to its New Orleans roots with its biggest ever Christmas campaign.

The spirit of the South

06-Feb-2008

Sundown, and it's like an invisible force-field has been thrown up around the Royal Sonesta. Beyond the swinging glass doors the crazies of Bourbon...

SoCo looks to own February

31-Jan-2008

Southern Comfort is planning on 'owning' February with the launch of the SoCo Mardi Gras Month. Activity throughout the month will see SoCo pushing...

The spirit of New Orleans

24-Jan-2008

Rosie Davenport explores the inspiring US home of Southern Comfort as it gets ready to bring the energy of Mardi Gras to UK pubs Firing like flash...

SoCo promo evokes Mardi Gras

17-Jan-2008 By Rosie Davenport

Southern Comfort is putting pubs at the centre of its plans with a £1m carnival-themed promotion. In a fresh direction, owner Bacardi-Brown Forman...

Speciality spirits: making a name for themselves

28-Mar-2007

IN ANY area of drinks marketing, it's tempting to place pigeons into snugly fitting pigeon holes. Throughout this feature you will find rough...

A bit special

05-Jul-2006

In the drinks industry we never seem to tire of categorising things. There are the endless categories we put drinks into - be it simply beer, wine...

US drinks giant snaps up Tuaca

08-Apr-2003

Tuaca, the Italian liqueur distributed by Brighton-based company Danes in the UK, has been acquired by US drinks giant Brown-Forman (B-F).In a deal...