Sport

Historic game: sector celebrates England's Lionesses' win at the 2022 Euros tournament (Credit: Getty/miodrag ignjatovic)

Pubs celebrate Lionesses' win

By Rebecca Weller

Pubs and industry leaders across the hospitality sector celebrated the England Women’s football team's win in the Euro 2022 finals.

Beer is top choice: rugby fans prefer beer to any other beverage when watching a match (credit: Getty/South_agency)

Beer is the choice of drink for rugby fans

By Gary Lloyd

Research by the organisers of the Great British Beer Festival (GBBF) has found 42% of rugby fans choose to drink beer at the pub when watching a match.

Cheering England to victory: BBPA predicts Women's UEFA final could generate £40m boost for the trade (Credit: Getty/jacoblund)

Euro final could see 10m pints sold in pubs

By Rebecca Weller

The British Beer & Pub Association (BBPA) has predicted 10m pints could be sold this Sunday (31 July) during the UEFA Women’s Euro football finals as the Lionesses face Germany.

Enticing interior: the Famous Three Kings pub is dedicated to sport

SPORT FEATURE

FEATURE: Building a sports offer at your pub

By Gary Lloyd

Many pubs make a real profit from increased footfall by screening top sports action but using a service such as Sky or BT Sport can be expensive.

Fantastic opportunity: DesignMyNight claims to have already taken a record number of bookings to watch the men’s FIFA World Cup

FIFA World Cup 'opportunity to increase footfall and profit'

By Rebecca Weller

Booking platform DesignMyNight has claimed to have taken a record number of bookings to watch the men’s FIFA World Cup with more than 10,000 recorded searches, up 30% in the past month, for ‘hospitality venues hosting World Cup screenings’ five months...

Pub blaze: the fire took hold over the weekend (image: Getty/Jaroslaw Kilian)

Cricket stars’ pub up in flames

By Nikkie Thatcher

A village pub owned by cricketers Stuart Broad and Harry Gurney has been damaged by a fire over the weekend.

Summer of sport: Pub teams can now apply for the BT Sport Pub Cup

BT Sport Pub Cup returns with Wembley final

By Amelie Maurice-Jones

Pub teams can now enter the BT Sport Pub Cup, with free BT Sport and £1,000 in BT Shop vouchers up for grabs for the victors of the tournament.

Heavyweight showdown: boxing could boost bottom line for pubs

BT Sport offers discount on Fury v Whyte fight

By Gary Lloyd

BT Sport is offering an early bird discount for the pay-per-view screening of the sold-out boxing clash between Tyson Fury and Dillian Whyte on Saturday 23 April.

The joy of sport: some 16.1m people want to catch some of the men’s FIFA World Cup in a pub (credit: Getty/andresr)

Take advantage of millions who want to watch football

By Gary Lloyd

Some 16.1m pubgoers plan to watch some of this year’s Men’s FIFA World Cup in a pub or bar while 8.8m want to watch a 2022 Women’s Football European Championship game, according to a report by research consultancy KAM and sports match-finding app Fanzo...

Super Saturday: last weekends culmination of the Guinness Six Nations Rugby tournament sees 11.4m pints sold

'Super Saturday' sees 11.4m pints sold

By Rebecca Weller

Almost 11.5m pints of draught beer and cider were sold in pubs across the UK on Saturday 19 March as the nation cheered ‘Super Saturday’s’ culmination of the Guinness Six Nations championship, according to data from real time market intelligence business...

Welcome boost: BBPA predicts 24.5m pints to be sold in pubs during Six Nations matches for the weekend of 11 March 2022 (Credit: Getty/The Good Brigade)

BBPA predicts 24.5m pints to be sold during Six Nations matches

By Rebecca Weller

The British Beer & Pub Association (BBPA) has estimated 24.5m pints could be sold in UK pubs during the Guinness Six Nations Rugby Championship this weekend (Friday 11 and Saturday 12 March 2022), according to the BBPA’s beer sales volume survey alongside...

Win at a canter: Alex Hammond recommends screening horse racing to increase footfall at pubs (Credit: Getty)

Get your nose out in front with horse racing

By Gary Lloyd

Football, rugby and cricket have proven great draws for pub operators in increasing footfall at their sites but Sky Sports Racing host Alex Hammond says horse racing appeals to a multitude of age groups too.

Pedalling for Pubs has almost reached its fundraising milestone of £150,000: Participants will cycle across Jordan in challenging conditions for charity this March

Pedalling for Pubs raises almost £150,000

By Rebecca Weller

Charity cycle event Pedalling for Pubs has almost reached its fundraising milestone of £150,000, having reached £146,000 as of Tuesday 18 January.

Restarting recovery: Restrictions on hospitality businesses to be lifted as of 28 January with crowds back at sporting events the week before (Credit: Shutterstock/ComposedPix)

Welsh Six Nations games to be played in Wales

By Rebecca Weller

Welsh First Minister Mark Drakeford has confirmed Wales’s Six Nations rugby matches are to be hosted in Wales as planned after restrictions were lifted, offering a chance for hospitality businesses in the country to recoup some revenue from lost trade...

Putting in the hard Graft: footballer Jill Scott, licensee Sarah Jones and Sky Sports pundit Siobhan Chamberlain

Gearing up for Women’s Football Weekend

By The Morning Advertiser

This weekend sees the Barclays FA Women's Super League take centre stage with some mouth-watering match-ups on an exciting Women's Football Weekend.

Inquisition needed: trade adviser Phil Dixon says setting rents way above pre-pandemic levels is ‘bonkers’

Opinion

Pub companies must do something about unviable rent offers

By Phil Dixon, trade adviser

As Monty Python famously recorded: “Though there was trouble at the mill they didn’t expect ‘The Spanish Inquisition’.” There is trouble in the pub sector mill and there needs to be an inquisition into the behaviour and transparency of pub-owning companies.

Stay on the right side of the law: the only way to guarantee your Cinch SPFL broadcast is legitimate is to buy through Sky

Combating piracy of SPFL matches in commercial premises

By Sky Business

With the 2021-22 football season well under way, the Scottish Professional Football League (Cinch SPFL) is increasing its anti-piracy work to prevent unauthorised broadcasts of Cinch SPFL matches being screened in pubs and other licensed premises.

What's in the news 8 October?

The MA's Review of the Week

Honesty needed in minimum wage debate

By Ed Bedington

The Morning Advertiser's Ed Bedington catches up with the Vaulkhard Group's Ollie Vaulkhard to get his thoughts on the latest headlines affecting the pub sector.

Always a winner: Guinness is synonymous with sport, especially rugby

Promotional content

Autumn International rugby was made for Guinness

By Diageo

With sporting events back in action, there is a fantastic chance for operators to re-engage with multiple occasions and cater for the pent-up demand for quality on trade experiences.

Unauthorised streams: accessing illegal content is also a crime

FACT and Sky highlight dangers of illegal streaming to licensees

By Sky Business

With the football season back in full swing, Sky and FACT, world leaders in intellectual property protection, are working together to warn licensees of the dangers of unscrupulous suppliers who may be approaching them with low-cost, but illegal, ways...

Awards ceremony: GBPA 2021 was streamed at the live party at Greenwood, Victoria, London

GBPA 2021

Having a blast on social media

By Gary Lloyd

The Morning Advertiser looks at the social media activity of those involved in the Great British Pub Awards (GBPA) after the event and category winners were announced.

Shortlist unveiled: the contenders for this year's 'pub Oscar's' are out

Great British Pub Awards

2021 Great British Pub Awards finalists revealed

By Nikkie Thatcher

Following two rounds of rigorous judging, this year’s shortlist for the industry’s ‘pub Oscars’ - the Great British Pub Awards – has been announced.