Stella Artois

Filling up: many barstaff need to work on their beer presentation

Training tips: Quality of beer serve

By Joe Bates

It happens all too often. A customer with a raging thirst walks into an unfamiliar bar on a hot summer’s day and orders a pint. But, instead of receiving the cold, refreshing pint of lager they’ve been dreaming about, they are handed a stale pint of beer...

Transformer – the man in the new Stella Artois 4% ad

Stella Artois 4% is given a lift

By Matthew Moggridge

Stella Artois 4% is revisiting its 'Triple Filtered with a Smooth Outcome' theme for its latest television, cinema and video-on-demand (VOD) advertisements.

Carlsberg Export receives 0.2% ABV cut

ABV cuts all round

By Noli Dinkovski

Carlsberg and Molson Coors are to follow AB InBev’s move to cut the ABV of three of its biggest brands from 5% to 4.8%.

Criticism: cut-price alcohol

Trade leaders blast cheap booze deals

Licensees and trade leaders have hit out at the latest cheap supermarket deals that are offering alcohol for as little as 43p per pint in the lead-up to Christmas.

Stella Artois: key AB-InBev brand

AB-InBev UK Q3 volumes rise 0.8%

By John Harrington, M&C Report

AB-InBev, the international brewer, has cited “poor summer weather” for a modest 0.8% rise in own-beer volumes in the UK in Q3 2011.

Stella Artois: reassuringly expensive?

InBev announces 7.8% price hike

InBev UK, the Stella Artois, Budweiser and Becks brewer, has announced it will increase the wholesale prices of its brands by 7.8% from 2 January 2012.The figure is duty exclusive.

Stella Cidre: recall

Stella Artois Cidre bottles recalled

By John Harrington

AB-InBev UK has recalled certain batches of Stella Artois Cidre in bottles over fears they could “burst unexpectedly”.