Stella Artois

Stella: the perfect pint

Stella Artois: be a master of your trade

By Ewan Turney

The new Stella Artois Draught Master training programme is about more than just teaching you how to pour a perfect pint, says Ewan Turney.

Stella Artois Black: matured for longer

AB InBev launches Stella Artois Black

By Lesley Foottit

AB InBev UK is launching Stella Artois Black — a 4.9% ABV golden beer matured for longer than the original — in the on-trade. The "rounded,...

MacFarlane: determined to reverse decline in beer market

AB InBev — man of steel

By Phil Mellows

AB InBev president Stuart MacFarlane tells Phil Mellows about his determination to build brands and focus on being a global brewer. In the week when...

Wetherspoon: price hike to cover cost increases

JDW pub reported over price hikes

By Ewan Turney

A JD Wetherspoon pub in York has been reported to Trading Standards for raising its prices during a racing festival. The Postern Gate in Picadilly...

Stella Artois: resurgence in UK

AB Inbev wins market share in the UK

By The PMA Team

Stella Artois brewer AB Inbev has reported that it has won market share in the United Kingdom. Its own beer volumes declined 3.4% in the second...

Stella Artois: improved challis glass

InBev improves Stella's chalice glass

By Robyn Lewis

InBev UK is to distribute more than 300,000 new, improved Stella Artois chalice glasses to licensees around the country. The glass has been...

MacFarlane: new team announced

AB InBev confirms UK management team

By Ewan Turney

AB InBev has confirmed its management team following its merger in November 2008. The new team for the UK and Ireland is: Andreas Hilger —...

InBev has dropped Peeterman and Eiken

InBev drops Peeterman and Eiken Artois

By Ewan Turney

InBev has dropped Eiken Artois and Peeterman Artois from its portfolio — as it looks to concentrate on the rollout of its new Stella 4%.

Carlsberg: received apology from Enterprise

Enterprise not de-listing Carlsberg

By Ewan Turney

Enterprise Inns has insisted it is not de-listing Carlsberg beer despite confusion caused over a letter sent out to licensees last week. Britain's...

Stella Artois: Get Home Safe posters

Stella launches Get Home Safe campaign

By Sonya Hook

Stella Artois is putting its name behind a Get Home Safe campaign to encourage responsible drinking throughout the Christmas period. The initiative,...

Carlsberg: dropped from Enterprise pubs

Carlsberg anger at Enterprise axe

By Ewan Turney

Carlsberg is "very disappointed" and "surprised" by Enterprise's decision to de-list the lager from its 7,763 pubs from 31 January — it says the pubco is restricting tenants choice.

Stella 4% was launched to on-trade last week

InBev launches 4% Stella to on-trade

By Ewan Turney

On-trade customers were introduced to InBev UK's new 4% Stella Artois at London's O2 Arena last week. Customers had the opportunity to participate in...

Stella Artois

InBev tries to quieten Stella Black rumours

By Jessica Harvey

InBev has stayed silent amidst speculation that it plans to launch a new variant named Stella Black, but has denied plans to introduce a product with...