Heineken takes the fight to Stella
26-Apr-2005
Heineken has taken an aggressive stance against premium lager rivals Stella Artois in the battle for sales.In a new marketing campaign entitled...
Off-sales in decline for Stella and Beck's
10-Feb-2005
Two of the biggest brands, which refused to drop off trade prices over Christmas, have reported serious volume declines in the off-trade as a result,...
Union launches national smoking ballot
09-Dec-2004
Drinkers are being given the chance to shape the future of pubs in a nationwide smoking ballot, launched this week by Burton-based Union Pub Company....
Trade Talk: Colin Pedrick
01-Dec-2004
Last week The Publican published an investigation into off-trade pricing, which highlighted the amazing discrepancy between on and off-trade pricing...
U-turn on price cuts as JDW sees margins fall
18-Nov-2004
by The PMA Team High street operator JD Wetherspoon has performed a U-turn and increased its prices in an attempt to boost its margins. The price...
Budweiser retains PPL crown in top-10 league
18-Nov-2004
Budweiser has lived up to its "King of beers" marketing slogan by maintaining its position as the best-selling bottled lager. According to new...
Head above the rest
11-Nov-2004
A 27-year quest to serve the perfect pint gave Blakey's bar in Newcastle-under-Lyme the winning edge in the Stella Artois Quality Award 2004. DIZZANA...
'Quality is single most vital issue'
21-Sep-2004
In an exclusive interview with The Publican Colin Pedrick, on-trade managing director for Interbrew UK, speaks about the brewing giant's commitment...
Interbrew increases stake in Russian brewing venture
12-Aug-2004
Interbrew has increased its stake in its Russian joint venture Sun Interbrew.In a move designed to secure its hold on the business, Interbrew has...
The pint with punch
23-Jun-2004
Despite licensee criticism, the success of leading lager Stella Artois shows no sign of slowing.Two weeks ago brewing giant Interbrew won the award...
Union Pub Company to reward top pubs
24-Mar-2004
Union Pub Company (UPC) is looking to reward its top tenants as it launches its third annual awards.The tenanted estate of brewing giant...
Revolution operator issues second profits warning
22-Mar-2004
Inventive Leisure, operator of the Revolution vodka-bar chain, has issued another profits warning after a dramatic drop in trading.The group said...
Room at the inn
18-Mar-2004
Interbrew The standard lager category unlike its premium counterpart is big enough for several brands to flourish, according to Colin Pedrick,...
Wait for Interbrew's knock-on effect
11-Mar-2004
With one bound Interbrew last week became the biggest beer maker on the planet. The Belgian-based company, best known for Stella Artois, has...
Build a
11-Mar-2004
business partnership The Morning Advertiser is supporting an industry campaign to improve the image of beer and boost dispense standards in pubs....
Stella launches plastic bottles amid glass fears
04-Mar-2004
by Claire Hu Stella Artois has become the latest brand to launch a new plastic bottle to the on-trade, in response to the increasing likelihood of a...
Flair Miles
30-Oct-2003
Miles Templeman is seen as one of the shrewdest marketeers in the industry. Successful with Stella Artois in the 1990s, and Levi's in the 80s, this...
Sheffield pub steals first place in Stella Artois quality awards
28-Oct-2003
A Sheffield pub has beaten off competition from licensed outlets across Britain to scoop the industry's ultimate quality accolade - the Stella Artois...
It's a Brucie bonus for
23-Oct-2003
Unique night Top-performing Unique Pub Company licensees gathered at London's Victoria & Albert Museum for a glittering awards night hosted by...
Inter the hot seat
22-Oct-2003
Mark Stretton talks to Steve Cahillane, the newly-appointed chief executive of Interbrew UK.Apparently, getting married, having a baby, moving house...
JDW varies range with global beers
09-Oct-2003
by The PMA Team Managed operator JD Wether-spoon has launched a range of "global beers" in an attempt to "add interest" for its customers. And the...
British beer quality worst in world, says Gilliland
15-Aug-2003
Beer quality in UK pubs is the worst in the world, says a key player from the brewing industry.Stewart Gilliland from Interbrew - maker of Stella...
Stewart's Stellar brand
15-Aug-2003
The outgoing boss of Interbrew UK Stewart Gilliland has strong views on the industry. By Mark Stretton.After the usual pleasantries and a brief chat...
M&B goes for value in high-street initiative
12-Jun-2003
by The PMA Team Mitchells & Butlers has quietly launched a new value-based high-street bar concept in the last month, the Morning Advertiser has...
InnSpired finds the perfect pint
03-Jun-2003
Top ten pub company InnSpired, has announced the winners of its competition to find the perfect pint. The InnSpired Beer and Cellar Quality...
Stella Artois to bring perfect serve to Brewers Fayre and Brewsters
02-Jun-2003
Stella Artois is bringing its 'perfect serve' campaign to Whitbread's Brewers Fayre and Brewsters pubs.Brand owner Interbrew wants to build on the...
Quality counts
14-Apr-2003
New on-trade managing director Colin Pedrick is hoping to realise Interbrew UK's aim of 'Making Beer Great'. Ben McFarland reports.This time last...
City briefs
17-Feb-2003
It has been reported that Capital Management and Investment, the UK-listed cash shell, is said to be considering investment in the pubs sector. The...
ASA rebuffs Stella over ad complaint
31-Jan-2003
Interbrew UK has been dealt a blow by the Advertising Standards Authority (ASA) after it endorsed an advert that ridiculed the "Reassuringly...
Stella ads crowned in glory
12-Dec-2002
Interbrew is reinforcing its "reassuringly expensive" advertising campaign for Stella Artois with a new magazine ad drive. The new ads show the...
Five per cent Heineken primed for launch
02-Dec-2002
Plans for the February 24 launch of the new five per cent version of Heineken are well underway. Although Heineken UK, a London-based subsidiary of...
Not resting on his Laurel
27-Nov-2002
Laurel's chief executive is an all-round pub man who wants his company to be the undisputed leader in managed houses. Mark Stretton meets Ian...
Quality is fundamental for business success because consumer
17-Oct-2002
Giving people a "quality" experience is essential if you want to generate repeat business, says Allan Tudor, on-trade sales director of Interbrew UK....
Focus on Scotland: Brands
25-Jul-2002
Scotland's lager sector is heating up as Carling's Extra Cold variant crosses the borderIt wasn't long ago that Carling and Tennent's were friends,...
Wine and PPS brands challenge lager in the top 100 drinks brands
27-Jun-2002
Wine and premium packaged spirits (PPS) are turning up the heat on the mainstream lager brands according to an ACNielsen survey of the UK's top 100...
What the Sunday papers said - 03 February
04-Feb-2002
The Sunday TelegraphCarlsberg-Tetley, the Danish-owned brewer, is in talks with Interbrew, the owner of Stella Artois, to combine their UK beer...
Belgium's a Euro star
31-Oct-2001
Belgium brewer Interbrew is committed to raising beer quality in the UK.Ben McFarland went to Brussels to see if he could learn a thing or twoSales...
Are in-outlet promotions ineffective?
17-Jul-2001
A recent report has claimed that traditional below the line promotionsare ineffective. Ben McFarland investigates some new approachesThere can be few...
Stella Artois to run mobile School of Excellence in quality boost drive
26-Jun-2000
Stella Artois is running a mobile School of Excellence for licensees as fears emerge that drinkers are switching lagers because of poor product...
Business as usual for Whitbread's portfolio
05-Jun-2000
Marketing activity for former Whitbread Beer Company brands will be continuing on a business as usual basis in the wake of the purchase by...