What's in the news 28 July?

Review of the Week

'We've got to support each other'

By Ed Bedington

The MA's Ed Bedington caught up with the Vaulkhard Group's Ollie Vaulkhard to talk about challenges, positivity and the price of a pint.

Pimm's summer campaign goes digital

Pimm's summer campaign goes digital

By Laurie Macdonald

Diageo has launched a new sensor driven Pimm’s marketing campaign in London. The system uses a network to collect smartphone data from within participating pubs to measure the level of busyness and displaying the data on digital posters directing customers...

The Big Interview: Ashley & Kelly McCarthy

The Big Interview: Ashley & Kelly McCarthy

By Ellie Bothwell

Ashley and Kelly McCarthy tell Ellie Bothwell how an early setback in their careers allowed them to focus on building business at Ye Old Sun Inn in Colton, North Yorkshire, where success led them to the star prize of BII Licensees of the Year.

New Lindemans wine ad 2013

Video: Lindeman's launches new global campaign

By Robyn Black

An ambitious £1m global campaign for Australian wine brand Lindeman’s has been unveiled, as part of a bid to take on the might of Hardys and Jacob’s Creek.


Whatever the weather, being prepared is essential

By Rob Willock

I wrote an article for M&C Report (one of our other publications) last year bemoaning the industry’s reliance on weather as an explanation for all variations in trading performance. And I still stand by it, to a large extent. Almost every trade tracker...

Davison: value your customers

Pub customers… who needs them?

By Phil Davison

Customers are the lifeblood of our pubs and we need to communicate and stay in touch with them, says Phil Davison.

Pub gardens are packed out in the sun, like the White Horse in Tilbrook

Pub trade soars in sizzling summer sun

By MA editorial team

The scorching weather has sent sales at pubs soaring, according to licensees and brewers. As Britain bakes in temperatures as hot as the Bahamas...



magnets Summer is when pub gardens really come into their own, but there's no time to waste when it comes to checking that yours is in tip-top...