Super Bowl

Get involved: experiences at pubs will be key to a successful future

MA500

Amazing pubs with good offers ‘not good enough’

By Nicholas Robinson

Pubs of the future will not be able to rely on looking good and providing an outstanding food and drink offer, instead they will have to give customers memorable experiences, delegates at a recent MA500 event in Cambridge heard.

Super Bowl LII: Last season's winners, the New England Patriots, will contest Super Bowl 52 against the Philadelphia Eagles

Born in the USA: how pubs can cash in on American football

By Stuart Stone

The National Football League is becoming big business on this side of the Atlantic and you don’t have to be ‘like, really smart’ to see the American game is only going to get bigger and better on these shores

Rugby spectacle: the Lions tour to New Zealand will draw many customers

Sport

How pubs can kick off a winning 2017

By Liam Coleman

Both sports fans and licensees can look forward to a bumper 2017 as millions continue to choose the atmosphere of a pub to enjoy the sporting action, but what are the sports that got people into pubs in 2016 and how can licensees maximise those events...

Showing NFL is an untapped opportunity for pubs

Making the Most of Sport - in association with Sky

Supersize Sunday with NFL in your pub

By Kevin Cadle

Sky Sports NFL presenter Kevin Cadle gives the PMA the lowdown on the new season, including three matches at Wembley Stadium, and why it’s a sport that can really drive a pub’s business