Target Market

'Regardless of how great the design is, the premises could falter if its service does not meet the expectations of the target market'

Interior design tips for pubs

By Laura Seddon

From digital wallpaper to kerb appeal, architectural interior designer Laura Seddon, from Millson Associates, shares her top design tips for publicans looking to carry out a makeover of their premises

Eristoff's wolfish street art

Eristoff launches wolfish identity

By Jessica Harvey

Eristoff vodka is getting a makeover which draws attention to its wolf logo as part of a new print and outdoor campaign called ‘Bring on the Night’.

Daniels: Urging licensees to make the most of Facebook

Facebook: Targeting your pub's page at the right people

By Mark Daniels

It was wonderful to be invited to speak about online marketing at the Freeholder Business Conference last week, and I always get a little buzz from being able to help people spot new ways of getting more from their social media and other online channels.

Make sense of it

Make sense of it

Are you attracting your target audience? By Peter Segal of srcg, a consultancy specialising in retail strategy, category development and training.To...