The Portman Group

Member of the public's view: the complaint focused on a square looking like a circle, which allegedly indicated a zero percent ABV drink

Complaint against Asahi Super Dry beer thrown out

By Gary Lloyd

A complaint in which a member of the public believed Asahi Super Dry beer communicated itself as a non-alcoholic drink has been thrown out by The Portman Group’s Independent Complaint Panel.

Portman Group, marketing code

Portman Group publishes latest marketing code

By Noli Dinkovski

The Portman Group is to clamp down on inappropriate marketing claims and give greater protection to under 18s in the latest edition of its marketing code.

Portman Group asks for annual updates

Drinks firms asked for labelling updates

By John Harrington, M&C Report

Drinks companies will be asked to give annual updates on how they have complied with alcohol labelling commitments made with the Government. The...

Portman Group drops Proof of Age Cards.

Portman Group drops Proof of Age Cards.

By The PMA Team

The Portman Group to stop issuing Proof of Age Cards. 18 year-olds will no longer be able to get the Portman Group's Proof of Age Card from the end...

Code makers

Code makers

Adam Withrington reports on the Portman Group's Independent Complaints Panel.There were 33 comments on a story published on thePublican.com in...

Time called on Shag

Time called on Shag

Drinkers will no longer be up for a Shag following the latest ruling by The Portman Group.The Portman Group's independent complaints panel has upheld...

Roxxoff defiant

Roxxoff defiant

Owners of the controversial "Viagra pop" Roxxoff have ignored Portman Group warnings and gone ahead with the UK launch of the brand. The 5.4% abv...