Trends

Cider crisis? ‘Drinks are fashion and the hospitality industry needs propositions that hit the trends as a method of creating value,’ Cider is Wine’s Alistair Morrell says (Image:Getty Images/DenisMArt)

Cider still a ‘relatively underdeveloped’ category

By The Morning Advertiser

Fruit cider flooding the UK on-trade just after the turn of the century saw sweet serves drench both bar tops and fridges – where they remain ubiquitous. The Morning Advertiser (MA) asks ‘have we hit peak cider?’

The Morning Advertiser Lock In podcast episode 23

The Lock In Podcast

The Lock In Podcast: Fingers on the pulse...

By Ed Bedington

As the industry starts to reopen, the Lock In team take a sideways look to see what trends are starting to emerge in food, drink, operations and consumer behaviour. The achingly hip Heath Ball and his sidekick James Cuthbertson share their insights into...

The Morning Advertiser Lock In podcast episode 7

The Lock In Podcast

The Lock In Podcast: Food glorious food!

By Ed Bedington

With food the focus under the new government restrictions for pubs, the Lock In podcast team talk about how you can create a food offer during the crisis, what makes good, and bad, pub food, the practicalities of a food offer and debate what substantial...

Attractive offer: pubs are experiencing a healthy growth from smaller demographics

Women drive pub visit growth

By Alice Leader

New insight shows that pub visits by men declined by 0.8% in 2019, but there was a 1.6% increase in female customers, who now account for 48.7% of all pub customers.