Wkd

Reinvention: WKD is set to be refreshed to reach out to 18 to 24-year-olds

RTD

WKD to be transformed for the 'now' generation

By Nikkie Sutton

WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to 24-year-olds. The brand will also unveil a new communications programme ‘WKD...

WKD: extra support over summer

Extra support for WKD

By Ewan Turney

WKD has unveiled two new campaigns to support the brand this month — on billboards and on radio. A 48-sheet outdoor billboard ad campaign will...

WKD launches cider

WKD launches cider

Ready-to-drink (RTD) brand WKD is to make a radical move into the cider market with the launch of WKD Core.The WKD brand extension, a 4.5 per cent...

WKD launches new TV ad campaign

WKD launches new TV ad campaign

WKD is launching a national TV advertising campaign that it hopes will appeal to young adult male drinkers. The ads will continue the 'off-beat'...

WKD side returns

WKD side returns

A new burst of TV advertising kicks off this month for WKD. The RTD is back with its 'Have you got a WKD side? campaign. In addition to TV adverts,...