World Cup

World Cup: worth £80m to pub trade

£80m World Cup boost for pubs

By Lesley Foottit

The group stage of the World Cup will be worth "at least" £80m to pubs, according to new research. A ComRes poll, commissioned by the British Beer...

Pernod: bespoke menu printing service

Pernod gets into World Cup spirit

By Sonya Hook

Pernod Ricard UK is offering pubs a bespoke menu-printing service to help grow spirit sales during the World Cup. "Share the Spirit of Football" is...

Police suggest stopping service for a period after half-time

Police want World Cup 'cool down' periods

By John Harrington

Police are asking Colchester licensees to suspend drink sales for a period during World Cup games to let punters "cool down". An email from police...

Red Lion: re-named for World Cup

Pub re-named Three Lions for World Cup

By Lesley Foottit

Two football mad licensees have registered their support for the beautiful game by renaming their pub the Three Lions for the duration of the World...

Supermarket beer: 45 cans for £18

Pubs fear cheap supermarket World Cup beer

By Lesley Foottit

Pubs will have to work even harder to profit over the World Cup as research revealed 78% now tank up on cheap supermarket alcohol before heading out....

There had been several complaints against the pub

Torbay pub ordered to shut for World Cup

By Lesley Foottit

A Devon pub has been closed for a month over the World Cup following complaints about anti-social behaviour. Torbay councillors ruled the George Inn...

Batemans: brewed World Cup beer

Brewers plan World Cup beers

By Sonya Hook

Brewers across the country are showing support to the England team by bringing out World Cup-themed beers. The latest brewers to join the...

Moy Park platter: tempting the fans

World Cup: feeding the fans

By Lesley Foottit

Lesley Foottit looks at more ideas for match-time munching and keeping your customers happy.

Protz: not expecting action on supermarkets

World Cup cut-price frenzy

By Roger Protz

Supermarket discounting for the World Cup makes previous offers seem wildly inflationary, says Roger Protz.

Goalden ticket: free food and drink on match days

Punch pubs giving out Goalden tickets

By Lesley Foottit

Punch is offering more than 400 lucky customers a Goalden ticket that will get them free food and drink throughout the World Cup.

Punch: training for the big kick-off

Punch hosts get World Cup training tips

By Lesley Foottit

More than 1,200 Punch tenants and lessees attended a training course to help them boost sales during the World Cup. Profit Through Sport aimed to...

A good World Cup could net pubs £124m

Enterprise Inns' World Cup boost

By Gemma McKenna

Enterprise licensees are being offered a hat-trick of schemes worth £1m to keep tills ringing in the run-up to the World Cup. The pubco has...

St George's Cross: £1.29 a pint at Yates's

Town & City rolls out World Cup deals

By Ewan Turney

Town & City Pub Company is rolling out a package of 20 World Cup food and drink deals across its 220 pubs, including its 70 Yates's venues. The...

Supermarkets: alcohol sold cheaply

Supermarket World Cup discounts begin

By Martyn Leek, M&C Report

A brace of the UK's leading supermarkets have embarked on a period of deep discounting ahead of the World Cup. Tesco has introduced a £10 deal on...

Football advice: three types of poster have been given to pubs in Lincoln

Police pub checklist for World Cup

By John Harrington

Police have sent licensees in the East Riding of Yorkshire a 14-point checklist of good practice to avoid problems during the World Cup. Considering...

Pubs may not be able to screen 3D TV

No 3D TV for World Cup

By John Harrington

Pubs won't be able to screen the World Cup in 3D after the BBC and ITV both confirmed that they have no plans to screen matches in the format.

Yellow cards: to deter troublemakers

Police tell Croydon pubs to up security

By John Harrington and Lesley Foottit

Croydon pubs have been "advised" by police to consider extra security and safety measures while screening World Cup matches. The force has written...

Wetherspoon: plans for World Cup

Wetherspoon to show World Cup

By John Harrington

JD Wetherspoon plans to explicitly market its pubs as the place in which to watch the World Cup. The company is set to screen most games — and...

Makro: rewarding big spend

Makro in pub World Cup TV giveaway

By Ewan Turney

Cash and carry store Makro is offering licensees the chance to win a new TV screen as part of its World Cup promotion. Pubs that spend £2,500 more...

World Cup: create zones to show two events at once

World Cup: In the scoring zone

By Sonya Hook

An effective pub layout and a quality audio-visual kit will keep your pub packed during the World Cup and beyond, says Sonya Hook.

World cup: boost business over summer

Cashing in on the World Cup

By MA reporter

The Morning Advertiser has come up with a selection of tips for things to think about in the early stages of the tournament.

Carlsberg reveals World Cup plans

Carlsberg reveals World Cup plans

By Sonya Hook

Carlsberg has revealed its strategy to help get British consumers back to the pub via this year's World Cup. The brewer, which is the official beer...