Young Adults

Pubs get boost as Millennials favour spirit-based drinks

03-Oct-2019 By Alice Leader

Research has repeatedly suggested younger consumers are drinking less but according to a recent survey, pubs are benefiting from Millennials choosing spirits as their go-to tipple.

Spotlight: survey lays bare the fears of licensees

26-Jul-2017 By James Wallin, MCA

An annual survey of readers of The Morning Advertiser shows a sector struggling to keep up with the demands of a changing consumer base. Here we detail their concerns and look at what solutions are offered in MCA’s UK Pub Market Report.

ONS: One in five adults now a teetotaller

16-Feb-2015 By James Wallin, M&C Report

More than one in five adults claims to now be a teetotaller, according to the latest figures from the Office for National Statistics.

Drinkaware sets out four priorities for 2013

07-Aug-2013 By John Harrington

Drinkaware, the industry-funded alcohol awareness charity, has set out its four priorities for action in 2013 in a report on its progress last year.

Nearly half of young people would not consider a career in hospitality

21-Aug-2012 By Mark Wingett

Nearly half of young people would not consider a career in hospitality, new research by Livebookings has found.

Sixty firms back Drinkaware campaign

22-Aug-2011 By Michelle Perrett

Sixty companies have agreed to get involved in the third year of Drinkaware's alcohol awareness campaign — Why Let Good Times Go Bad? The campaign...

80% of drinkers respond to Drinkaware campaign

07-Jan-2011 By Lesley Foottit

Nearly 80% of young adults adopted one of Drinkaware's tips for responsible drinking from the second year of its "Why let good times go bad?" campaign.

Pre-loading: shock figures revealed

11-Nov-2010 By John Harrington

All young adults drink at home before a weekend night out — with the average man consuming nearly four drinks before leaving. That's a key finding of a him! survey of 503 18 to 24-year-olds, commissioned by the Morning Advertiser.

Responsible drinking — it's up to all of us

13-Aug-2010 By Chris Sorek

With Drinkaware's 'Why let good times go bad?' campaign for 2010 set to be launched next month, the chief executive outlines the plans.

'Liver disease resulting from binge drinking could become big killer'

15-Dec-2008

Half of Britain's young adults first got drunk before the age of 15, according to a study which warns that liver disease could become one of the...

Drinks firms to tackle drunkenness

25-Apr-2008 By John Harrington

Plans for a new marketing drive follow a meeting with Government ministers

Trade unites to make drunkeness unacceptable

25-Apr-2008

Suppliers andl retailers are considering how their marketing can help to make drunkenness socially unacceptable following a summit meeting in...

Survey: young adults prefer spirits to beer in pubs

10-Apr-2008

The drinking habits of young adults vary wildly between the home and the pub. Wine is more than three times as popular for home drinking, while...