Portuguese beer Super Bock launched to UK on-trade

The company's distribution strategy will be to target Super Bock at premium independent outlets and gastropubs during the summer months, it said.

Nigel McNally, managing director of Brookfield Drinks, said: "The response we've had from the on and off-trade to Super Bock's arrival has been really strong and we are excited about rolling it out over the coming months."

Conviviality​

He added: "This is a brand that is all about conviviality, friendship and the Portuguese way of enjoying life. We aim to open up a window on the modern, young and dynamic culture of the increasingly cosmopolitan cities of Lisbon and Porto."

Super Bock will launch initially in 30-litre kegs and 33cl bottles, with further variants to be released during the next year including a stout, alcohol-free variant and, potentially, a flavoured lager.

The beer will be accompanied by new pressure dispense bar fonts as well as specially designed glasses.

Taste​

Portuguese chef Nuno Mendes, who hosted a launch party for the beer at his Spitalfields restaurant Taberna do Mercado, said: "Super Bock has been the beer that I grew up with while I was living in Portugal.

"It is the perfect easy-drinking but complex beer with fantastic taste and refreshing character that goes perfectly alone or with some tasty food and in my view, one of Portugal's best-kept secrets."