Just two years on from launch, BT Sport has secured exclusive rights to football’s top European competitions. Mike Berry finds out how the company will make the case for pubs to switch on to its service.
Born to Die comes with a best-before date of 4 July
To show Sky Sports, pubs and clubs on the UK mainland must have a commercial viewing agreement from Sky.
The broadcaster will show up to 120 nights of live boxing over the next six years.
Binge-drinking, public order offences and violent crime have all fallen in the past decade, according to right-leaning think-tank.
Rumours of a possible summer prosecco shortage have sparked frenzied speculation
Research from Barclays finds average pub turnover up 23% since 2012 thanks in part to younger licensees entering the trade.