In association with Diageo

5 twists on the classic gin and tonic

Look at these five twists on the classic gin and tonic, perfect for summer cocktail menus, which can add a touch of excitement to your offer.

High five: we twist the G&T

ALMR: obesity solutions should not burden operators

27-Mar-2017 - The Association of Licensed Multiple Retailers (ALMR) has reiterated its message that the trade is keen to help tackle childhood obesity but without the burden falling on licensees.

Britvic to pass on cost of sugar levy to customers

24-Mar-2017 - Soft drinks giant Britvic, the manufacturer of products including Pepsi, will pass the cost of the sugar levy on to its customers, GB managing director Paul Graham has confirmed.

Coffee shops to become ‘new local’ outnumbering pubs by 2030

24-Mar-2017 - Coffee shops are set to outnumber pubs by 2030 becoming “the new local”, according to a new report.

Category update

Soft drinks are on the up

23-Mar-2017 - The soft drinks category has seen a rise in volume and value according to statistics from CGA Strategy.

Vimto poised to make big push into pubs

22-Mar-2017 - Soft-drinks maker and distributor Nichols is set to make a bigger push of its brands, including Vimto and Feel Good, into the pub trade.

JD Wetherspoon to slash 7.5% off food and drink at 900+ pubs

16-Mar-2017 - JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect...

A timeline: how BrewDog became what it is today

13-Mar-2017 - From its conception with two employees and a dog in 2007 to its global success of today, The Morning Advertiser sets out the history of BrewDog – warts and all.

Craft soda maker lands big Greene King deal

10-Mar-2017 - Fledgling independent craft soda maker Dalston’s has landed a contract to supply 150 Greene King pubs in London, a sign the segment is primed to “blow up”.

Soft drinks: little mix can pay off big

07-Mar-2017 - The rise in popularity of soft drinks isn’t just down to thirsty designated drivers or those on a health kick. It is the flavour they provide in cocktails and mixed...

How will Coke stay relevant in a craft world?

05-Mar-2017 - A rise in the number of ‘craft’ soft drinks products on the market – an already roaring trend in beer, cider and spirits – won’t pose an immediate threat to...

5 trends to boost soft drinks sales

03-Mar-2017 - There are five key trends pubs should consider to boost their soft drinks sales and take advantage of the rising number of teetotal consumers in the UK, according to a...

Franklin & Sons’ new cans

01-Mar-2017 - Soft drinks maker Franklin & Sons has extended its mixers range with new cans in response to increased consumer demand for spirits.

Mounting costs pose real threat to on-trade growth

23-Feb-2017 - Increasing food and drink prices, as well as business rates revaluations, pose immediate threats to on-trade growth this year, new research shows.

JDW will be first pub chain to show drinks calories

19-Feb-2017 - Calorie information for all pub giant JD Wetherspoon’s (JDW) drinks will be shown on its menu and website for the first time from next month.

Gap in the market for no-booze pub, claims pop-up bar owner

27-Jan-2017 - Alcohol-free pop-up bar owner Jamie Walker has said there is a gap in the market for a booze-free pub.

Coke Zero reveals £4.5m ad campaign

16-Jan-2017 - Coca-Cola Zero Sugar will be at the centre of a multimillion-pound advertising campaign to emphasise its low-sugar, but Coca-Cola Classic taste, credentials.


Mitchells & Butlers’ sales on the up

13-Jan-2017 - Pub group giant Mitchells & Butlers, which operates about 1,600 sites across the UK, has reported strong food and drink sales growth for the four weeks to 7 January, attributed...

Dry January

More than half of consumers want more support from pubs for Dry January

12-Jan-2017 - More than 50% of consumers have said pubs and bars should promote non-alcohol drinks to help support non-drinkers through Dry January, according to reports.


Men push women off #DryJanuary wagon

04-Jan-2017 - Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.

Drinks predictions

What 2017 has in store for the drinks category

03-Jan-2017 - Last year was a mixed bag for the pub trade, from the shockwaves following the ‘Leave’ vote of the EU referendum, to the heavily delayed pubs code and the anguish...


Pubs tackle drink-driving with free soft drinks and bus rides

19-Dec-2016 - Pubs are backing the safer drinking message and helping to crack down on drink-driving during the festive period.

The Drinks List: Top 100 Brands

07-Dec-2016 - Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy...

Designated Driver

Death by drink driving: changing a nation

06-Dec-2016 - The festivities around Christmas are always tempered by warnings about the dangers of drinking and driving, and the mayhem it can cause to the lives of victims and perpetrators alike....

Designated Driver

Go soft or go home

06-Dec-2016 - Designated drivers amongst a group of Christmas revellers can boost the dwell time of the whole party as well as their spend, here we explore how to give the drivers...