Imbibe Live 2017: top trends from the show

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

What's hot? Some of the top trends from Imbibe Live 2017

Vimto hops into summer with Vimtoad campaign

29-Jun-2017 - Vimto has announced a £1.5m advertising campaign to run in cinemas, on demand and across digital and social platforms, which includes the soft drinks company’s Vimtoad character.

Coke launches profit-boosting perfect serve campaign

28-Jun-2017 - Coca-Cola European Partners has invested a significant amount in the launch of its Perfect Serve Training and Reward programme, which is aimed at boosting operators' soft drinks profits.

In association with Britvic

Sweet truth about the soft-drinks industry levy

16-Jun-2017 - Following five years focusing on reformulation, Britvic is ahead of the curve when it comes to the impending soft drinks tax. Nikkie Sutton reports.

Strike while it's hot: tea and coffee should not be ignored in pubs

12-Jun-2017 - With a need for diversity when it comes to your offer, tea and coffee must not be ignored because not everyone wants an alcohol beverage or a roast dinner –...

MA500: we aren't saying don't drink, it's pubs having something for everyone

09-Jun-2017 - With Millennials drinking less than any other age group, Club Soda co-founder Laura Willoughby demonstrated to delegates how adding to their drinks offer can pay dividends.

In Association with Britvic

Soft drinks industry levy: what drinks won't be taxed?

15-May-2017 - A number of soft drinks are set to fall foul of the sugar levy, increasing their price considerably, but others have been reformulated to attract a lower levy or none...

Idris Elba fronts new Purdey’s campaign

15-May-2017 - Hollywood heart-throb Idris Elba has teamed up with Britivic brand Purdey’s to announce the return of its #ThriveOn campaign for the second year in a row.

Strong April sales help managed pubs outperform restaurants

11-May-2017 - Managed pub operators saw a 6.1% jump in like-for-like sales last month, according to the latest figures from the Coffer Peach Business Tracker.

Fentimans will triple turnover by 2022, says owner

10-May-2017 - Premium soft drinks company Fentimans has revealed that it will triple turnover as part of a five year plan.

In Association with Schweppes

The first carbonated soft drink

09-May-2017 - Schweppes’ 234 years’ of history is potted with just as many twists and turns as an episode of Dynasty, featuring love affairs, treachery and the determination to succeed.

Is social media ruining the UK's pub culture?

08-May-2017 - Millennials are drinking less than any other age group and licensees have put the blame on social media, but is this really the case?

Consumers 'hugely misunderstand' sugar tax

05-May-2017 - The sugar tax has caused confusion among consumers with two thirds of those quizzed thinking it applies to sweets and confectionery rather than soft drinks, new research has revealed.

Coffee shop ‘slowdown’ is massive opportunity for pubs

27-Apr-2017 - Suggestions that coffee shops will eventually outnumber pubs could be blown out of the water following Whitbread’s announcement it will reduce its Costa high street estate by up to 10%.

Bottlegreen unveils new flavours

18-Apr-2017 - SHS Drinks has announced two new flavours to its Bottlegreen sparkling pressé – Fruity Raspberry Lemonade and Refreshing Ginger Beer.

Turn up the heat on your summertime drinks offer

18-Apr-2017 - Visiting the pub during summer is a quintessential British trait. And whether your customers are driving or enjoying an alcoholic drink, there’s room for softs and spirits at your site....

Vimto launches still spring water drink

06-Apr-2017 - Vimto is set to enter the flavoured water category for the first time with the launch of Vim2o.

In association with Diageo

5 twists on the classic gin and tonic

30-Mar-2017 - Look at these five twists on the classic gin and tonic, perfect for summer cocktail menus, which can add a touch of excitement to your offer.

ALMR: obesity solutions should not burden operators

27-Mar-2017 - The Association of Licensed Multiple Retailers (ALMR) has reiterated its message that the trade is keen to help tackle childhood obesity but without the burden falling on licensees.

Britvic to pass on cost of sugar levy to customers

24-Mar-2017 - Soft drinks giant Britvic, the manufacturer of products including Pepsi, will pass the cost of the sugar levy on to its customers, GB managing director Paul Graham has confirmed.

Coffee shops to become ‘new local’ outnumbering pubs by 2030

24-Mar-2017 - Coffee shops are set to outnumber pubs by 2030 becoming “the new local”, according to a new report.

Category update

Soft drinks are on the up

23-Mar-2017 - The soft drinks category has seen a rise in volume and value according to statistics from CGA Strategy.

Vimto poised to make big push into pubs

22-Mar-2017 - Soft-drinks maker and distributor Nichols is set to make a bigger push of its brands, including Vimto and Feel Good, into the pub trade.

JD Wetherspoon to slash 7.5% off food and drink at 900+ pubs

16-Mar-2017 - JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect...

A timeline: how BrewDog became what it is today

13-Mar-2017 - From its conception with two employees and a dog in 2007 to its global success of today, The Morning Advertiser sets out the history of BrewDog – warts and all.

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