2022/23 Editorial Calendar

Editorial Schedule and Features List

Morning Advertiser Editorial Calendar 2022/23

If you want to advertise on any of any features please click here​ for details.

MONTH

FEATURE TOPIC

January 2022

Pub People (CLOSED)

February 2022

Pub Tech Report (CLOSED)

March 2022

Food Trends (Part 1) (CLOSED)

April 2022

Cider Report (CLOSED)

May 2022

1. Low and No Alcohol (CLOSED)

2. Soft Drinks (CLOSED) 

3. Low/No Alcohol and Soft Drinks combined as a PDF (CLOSED) 

4. Maximising Women’s Football (CLOSED)

June 2022

Pub Events & Occasions (CLOSED)

July 2022

Spirits & Wine Report (CLOSED)

August 2022

World Cup

Publication date Monday 22 August, external submissions must be in by Thursday 11 August.

The men’s football World Cup finals will be a very different beast this year because it takes place in the Qatar from 21 Nov-18 Dec. This should help pubs build some momentum going into what is traditionally the best business period in the lead-up to Christmas and the new year. However, pubs need to put in a top performance so they must plan ahead. What should pubs be doing to push the World Cup finals? Are there any stats we can use from previous World Cups to show the importance of getting your offer right when it comes to not only screening the games but doing the right food and drinks? Possibly use some great sporting pubs to give some of the novices a better idea of how to prepare.

Submissions to be sent to tnel.yyblq@jeoz.pbz

September 2022

1. Beer Report

Publication date Tuesday 13 September 2022, external submissions must be in by Thursday 1 September

This is a look at beer in all its forms including cask, lager, craft and low/no alcohol variants, and how it has fared since all Covid restrictions ended at pubs more than a year ago (19 July 2021). Statistics from experts such as CGA and Lumina would help show the difference between then and now, and pre-Covid, if possible, to give an idea of the changes that have taken place.

In early to mid 2022, bigger brewers were explaining how world and premium lagers were taking market share from core lagers – is that still happening?

We would also want input from pubs on what they have seen and any volume and value differences across the past year.

Submissions to be sent to both cuvyzryybjf@ogvagrearg.pbz​ and tnel.yyblq@jeoz.pbz

NB: There is a PDF with bonus information due out about a week after this is published

2. Get ready for Christmas

Publication date Monday 26 September, external submissions must be in by Thursday 8 September

At long last, this simply has to be the first ‘normal’ Christmas in three years – so make sure you start getting everything planned now. We want food suppliers, drink specialists, entertainment providers etc, to give pub operators advice on what they need to be doing now and what the end result would be during the festive season, which is when the majority of money is made in the on-trade.

Why should drinks range be increased or seasonal products be on sale? Why is it vital to get food in now rather than wait – could there be shortages potentially – and what foods must you get nearer the time? Entertainment experts – tell us why the setting up should begin early and what the goal should be for the Xmas/new year period?

Is there an operator we can speak to who is known for their excellent Christmas offer and get their advice on things others can do to make their site more welcoming and, most importantly, increase the bottom line?

Submissions to be sent to both zvpuryyr_creergg@lnubb.pb.hx​ and tnel.yyblq@jeoz.pbz

October 2022

Food Trends Part 2

Publication date Monday 24 October 2022, external submissions must be in by Thursday 13 October 2022

As winter approaches, we find out what food items are likely to be on pub menus and try to find out what people were enjoying during summer and asking whether those foods could stay on-trend. We invite food-led pubs and suppliers to tell us what they will look to serve and what a pub thinking about putting on a food menu for the first time or improving its offer should be offering – advice for those sites is welcome of course! We may also want to run a recipe or two that look to use low-cost ingredients but will be a hit with customers, so perhaps a more snacky food and/or a main meal.

Submissions to be sent to tnel.yyblq@jeoz.pbz

November 2022

The Annual MA Drinks List (Which Brands to Stock)

Publishing date dependent on when statistics are available to The Morning Advertiser. No external submissions accepted but potential advertisers welcome, who should email chris.duffett@wrbm.com

In this feature, The MA breaks down the best-selling on-trade drinks across key categories and contextualises the figures and any emerging trends with commentary from key stakeholders.

See here for last year’s main feature but also note, each category was broken down even further in associated website articles. https://www.morningadvertiser.co.uk/Article/2021/11/29/What-are-the-best-selling-alcohol-brands-of-2021

December 2022

Run Your Own Pub Property Report

Publication date Monday 12 December, external submissions by Thursday 1 December

The MA looks how anyone with the right attitude can take on and run their own pub. Some operators may only need a small ingoing amount of money while some may want to invest a lot and have more control over what goes on at their venue. And we also look at how an operator can go multiple. We ask pub companies and property specialists to give their advice and tell us about the opportunities they have.

Data from sources such as CGA/AlixPartners Market Recovery Monitor could give us the latest information because this examines GB pub, bar and restaurant supply.

Submissions to be to tnel.yyblq@jeoz.pbz

Think you have something to contribute to any of these topics? Please contact the editorial team for consideration:

Gary Lloyd

Editorial Enquiries

Gary.Lloyd@wrbm.com​ | Tel: +44 1293 610 213

Want to secure sponsorship on any of these topics? Please contact the sales team:

Chris Duffett

Commercial Enquiries

Puevf.Qhssrgg@jeoz.pbz​ | Tel: +44 1293 846 546