The final new product round-up before Christmas 2020 includes a protest pour from Boss Brewing, a gin launch from TV presenter Julia Bradbury, and World Cup winner Sir Geoff Hurst unveiling a limited-edition gin and whisky collection.
In addition to more festive and low-alcohol pours, Captain Sir Tom Moore, Gemma Collins and Rugby World Cup winner Steve Thompson MBE have announced new drinks launches.
Despite being closed for four months, facing strict curfews, tier systems and enduring a second national lockdown, drinks sales in the on-trade were strong when the sector was open.
A wave of new spirit news including updates from botanical rum distillery the Spirited Union, the Cotswolds Distillery, Nordic beverage brand Altia and alcohol-free spirit maker Caleño has landed in the past week.
As Britain edges towards the end of an 11-month Brexit transition period, drinks makers and pub sector stakeholders remain hopeful the lack of clarity over supply chains will be addressed in the coming weeks.
The latest new product round-up is awash with a flood of festive launches and new spirit launches including a Royal British Legion tribute and a bitter lemon dig at an Apprentice stalwart.
Though drink sales in pubs traditionally snowball over Christmas, the ongoing pandemic means that, more than ever, strong seasonal returns will be far from gift wrapped when venues reopen.
It was the rising star of the on-trade outside of specialist bars, yet cocktails in pubs understandably took a bashing during and after the first coronavirus lockdown. But forget the category at your peril, because the money generated by cocktails prior...
A pair of scientists launch what they claim is the world's strongest gin, Salford-based Seven Bro7hers brews Andy Burnham tribute and Samuel Gelston’s launches its latest Irish whiskey matured in Jurassic Park actor Sam Neill’s Pinot Noir casks.
A raft recent spirit launches includes new pours from Salcombe Distilling Company and Laphroaig, as well as charity focused Sis4ers Distillery and Northwest Passage Expedition gins.
