Spirits & Cocktails

What do pub-goers want to see on drinks menus in 2020?

21-Jan-2020 By Emily Hawkins

Whether it is introducing a new range, cutting down on variants that don’t sell or lining up the latest in no and low-alcohol options, it’s time to review your drinks list and target your customer base better this year.

2020 drink predictions: rum renaissance, wellbeing and authenticity

09-Jan-2020 By Alice Leader

What patterns and opportunities are poised to steer what you stock behind the bar in 2020? We ask the experts what trends are set to shake up the drinks market.

Liqueur sales up due to ‘Instagrammable cocktails’

02-Jan-2020 By Emily Hawkins

Liqueur sales enjoyed a continued increase last year as drinkers experimented with different cocktail serves.

‘Gimmick gins’ will lose momentum

18-Dec-2019 By Emily Hawkins

Novelty products will soon lose ground in the gin market, according to the founder of a London distillery.

Which drinks trends have caught on in 2019?

12-Dec-2019 By Nikkie Thatcher

Whether your customers still love their beer or perhaps a spirit, while others may not indulge in alcohol at all, there have been plenty of trends to take advantage of this year.

Drinks List

Gordon’s Pink Gin pushes sister tipple into second spot

06-Dec-2019 By Alice Leader

Forcing Gordon’s London Gin out of first place from last year, Gordon’s Pink Gin takes the floor showing a 185% rise in volume sales and 198% in value.

Drinks List 2020

Smirnoff Red on-trade sales almost three-times higher than Gordon's Pink Gin

05-Dec-2019 By Alice Leader

With rumours that gin is close to eclipsing vodka as the UK’s biggest spirits category, The Morning Advertiser’s Drinks List reveals what exactly is going on behind the bar.

Drinks list 2020

Jack Daniel’s still best-selling on-trade whisky despite £6.2m drop in sales

05-Dec-2019 By Stuart Stone

A dip in volume and value sales over the past 12 months has not stopped Jack Daniel’s remaining the on-trade whisky category’s undisputed frontman according to The Morning Advertiser’s latest Drinks List.

Drink Tank

How can rum and tequila replicate gin’s ‘phenomenal’ growth?

28-Nov-2019 By Stuart Stone

The ability of rum and tequila to replicate the roaring success of the gin category will hinge on the strength of its ‘spirit and mixer’ offer, according to CGA’s Phil Montgomery.

Drink Tank

Whisky needs to look at gin for reinvigoration inspiration

28-Nov-2019 By Nikkie Thatcher

The whisky category should look to fellow spirit gin when it comes to reinventing the category and increasing popularity.

Drink Tank

22% of consumers make up three quarters of drink-led visits

28-Nov-2019 By Nikkie Thatcher

A small proportion (22%) of consumers are making up the majority (70%) of wet-led visits to the on-trade.

Gin misconceptions ‘have been corrected’ says distiller

26-Nov-2019 By Emily Hawkins

The future of gin lies in consumers’ desire for locally sourced products of a high-quality, according to John Smith, head distiller and co-founder of Exmoor Distillery.

Drinks list 2020

The Drinks List: Top Brands to Stock 2020

26-Nov-2019 By Nicholas Robinson

Getting to grips with data in The Morning Advertiser’s Drinks List 2019 will give operators a head start in formulating successful drinks menus.

Rum set to be next big spirit in 2020

25-Nov-2019 By Nikkie Thatcher

Sales of dark and golden rums are on the rise as in the 12 months to June 2019, dark rums were worth £127m and golden rums £383m, according to a new report.

What are 2019's biggest party drink trends?

20-Nov-2019 By Emily Hawkins

Now is the ideal time to offer your customers a different drink to their usual because research shows people are more willing to experiment at this time of year.