The old-school traditional image of a whisky drinker being an older gentleman with a pipe, sipping on the spirit next to a fire must drastically change in order to boost whisky sales, according to two spirits companies.
Kantar World Panel consumer insight director Tom Mallett discussed ways in which the on-trade can compete with the £13.29bn off-trade at The Morning Advertiser’s Spirit Summit at The Yard in Shoreditch, London.
The word 'craft' is bandied around so often it’s hard to know what is and what is not craft. Harder still is the fact few, the drinks industry in particular, work towards a standard when defining something as craft.
Pubs should encourage customers to moderate their drinking and consider specific training for their staff in a bid to reduce the risk of punters getting their drinks spiked, according to an alcohol charity.
Spirits giant vodka is holding its own in an increasingly busy drinks market that is dominated by ongoing chattering about sister white spirit gin. While vodka has a lot going for it, producers understand there are areas where its performance could be...