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Rising from the ashes: RTDs set to grow again, claims producer

Ready-to-drink brands ‘will rise again’

The producer of several ready-to-drink brands including Hooch, VK, Hoopers and newly launched Crooked has claimed the category is ripe for a restart, predicting rising category sales in the near future.

Simon Longbottom, CEO, Stonegate Pub Company

My Shout: Simon Longbottom, CEO, Stonegate Pub Company

Our industry is facing unprecedented inflationary and political challenges, and many are in the area of people and employment, the national living wage, the apprenticeship levy and the potential post-Brexit shortfall in labour to name but three.

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