THE CASK PROJECT
Hydes launches its last seasonal cask ale of 2025
Hydes Brewery has launched its final seasonal cask ale of the year in the form of Imperial – a 5.2% ABV porter.
Cask
THE CASK PROJECT
Your burning questions from The Cask Webinar answered
Last month, The Cask Webinar was launched and looked at aspects of the cask industry within the pub, with experts in the fields giving take on the sector.
THE CASK PROJECT
OPINION: Why Gen Z are keen on cask beer
Cask ale is no longer just the preserve of older drinkers… Gen Z are “flocking to it in record numbers”.
THE CASK PROJECT
Only 10% of drinkers see cask on the bar
A leading cask brewery has stated cask ale is simply not noticed by drinkers.
The Cask Webinar returns with expert panel and free access - watch it live today
The Morning Advertiser’s much-anticipated Cask Webinar is back for its third year, offering pub professionals and beer enthusiasts a free opportunity to deepen their understanding of cask ale.
THE CASK PROJECT
Two new beers from Butcombe target younger drinkers
With Cask Ale Week in full swing, Butcombe Pubs & Inns has rolled out two new pours alongside its classics.
THE CASK PROJECT
Cask Ale Week launches today with host of brewers and pubs on board
Cask Ale Week launches today (Thursday 18 September) with plenty of brewers, pubs and industry dignitaries taking part.
THE CASK WEBINAR 2025
Join the free Cask Webinar - top brewers unpack the beer’s future
There’s no better time to sign up for The Cask Webinar than right now – and it will cost you nothing.
THE CASK PROJECT
Young’s brings back Waggle Dance for limited run
Young’s pubs has announced a limited rerun of its Waggle Dance pale ale to mark its 194th anniversary this month.
THE CASK PROJECT
Tamworth Tap reveals Cask Ale Week plans
Famed cask ale pub, the Tamworth Tap, is set to go to town with its Cask Ale Week celebrations.
THE CASK PROJECT
New cask beers for pubs ahead of Cask Ale Week
With Cask Ale Week (Thursday 18 to Sunday 28 September) fast approaching, The Morning Advertiser (The MA) has rounded up some of the top new brews released for the on-trade so far this year.
THE CASK PROJECT
Pubs and brewers to celebrate Cask Ale Week 2025
Some 10,000 pubs, bars and brewery taps across the country will be celebrating Britain’s national drink during Cask Ale Week 2025, which is to run between 18 and 28 September.
THE CASK PROJECT
Cask must modernise for youth appeal says CAMRA champ
There is still demand for cask but producers need to change their approach to engage younger drinkers into the category, the winner of CAMRA Champion Beer of Britain has said.
THE CASK PROJECT
Joy for Greene King and Hook Norton beers
Ales from Greene King and Hook Norton Brewery have enjoyed success at the World Beer Awards this month.
Greene King introduces new tropical cask
Greene King Brewery has launched a new tropical cask beer for summer 2025, Radical Hoptimist (4% ABV).
THE CASK PROJECT
Craft beer brewers confident cask is trending
Craft brewers and taproom operators are confident cask beer is still an incredible product and its future is bright – even though some help would be welcomed.
THE CASK PROJECT
Cask heritage petition surpasses third of its target signatures
A petition to recognise the production and serving of cask ale as Intangible Cultural Heritage (ICH) has received a third of its target signatures.
THE CASK PROJECT
Theakston launches Peculier IPA in pubs to attract new cask drinkers
Independent Yorkshire-based brewery T&R Theakston has announced the on-trade launch of Peculier IPA in a bid to attract “new drinkers to cask”.
THE CASK PROJECT
Trio of cask beers to launch for summer
Pubs that specialise in cask beer can take advantage of three new seasonal options thanks to Greene King, Hydes and Wye Valley Brewery.
THE CASK PROJECT
Thornbridge and brewing legend join forces
Thornbridge Brewery has teamed up with New York City brewing legend Garrett Oliver to produce a cask beer on the only operational Burton Union set.
THE CASK PROJECT
Summer cask specials from Greene King
Greene King Brewery is celebrating women’s football with a new cask beer and also bringing back a favourite from 2017.
THE CASK PROJECT
Black Sheep brings back Velo for limited run
Yorkshire-based Black Sheep Brewery has announced a limited release of its seasonal cask ale Velo.
THE CASK PROJECT
VIDEO: How brewing takes place at Greene King
Welcome to this video tour of how the brewing process works at cask specialist Greene King.
OPINION
OPINION: Could Intangible Cultural Heritage save cask ale?
Foraging 45kg of nettles, while warding off sheep eager to lick malted barley traces in the plastic collecting bags, is not usually on most work ‘to-do’ lists.
THE CASK PROJECT
Greene King launches first international cask collaboration
Greene King has launched its first international cask collaboration.
THE CASK PROJECT
Trio of beer producers and youngsters halting decline of cask
UK cask beer producers – and younger drinkers – are bucking the trend as research has revealed sales of the beer style are continuing to decline.
THE CASK PROJECT
Gov open to cask ale recognition
The Government has said it is open to recognising British cask ale as Intangible Cultural Heritage following the launch of an official petition earlier this month.
THE CASK PROJECT
Woodforde’s relaunches a spring favourite to pubs
Woodforde’s has relaunched its limited-edition Mardler’s ale in time for spring.
THE CASK PROJECT
Old Session Hen becomes permanent addition to on-trade
Old Speckled Hen has launched a new permanent cask ale – Old Session Hen 3.4% ABV – following its successful retail launch last year.
THE CASK PROJECT
Sharp’s rebrands beer range and launches Cask Quality Club
Sharp’s Brewing Co has rebranded its cask and keg beer range and singled out great-quality pubs with the launch of a new club of excellence.
THE CASK PROJECT
Rebrand at Wye Valley to see off ‘outdated’ terms
Wye Valley Brewery has kicked off its celebrations for its 40th anniversary by rebranding its first brew Wye Valley Bitter under the new moniker of Pyoneer.
THE CASK PROJECT
Petition calls for cask to be recognised as Intangible Cultural Heritage
A petition has been launched for the Government to recognise production and serving of traditional British cask ale as Intangible Cultural Heritage.
Woodforde’s Great Eastern back on track for March
Norfolk brewery Woodforde’s has relaunched its popular seasonal beer Great Eastern 4.3% ABV Pale Ale.
THE CASK PROJECT
Greene King brings back seasonal ‘favourite’
Greene King has brought back a seasonal “favourite” as part of its seasonal cask calendar.
THE CASK PROJECT
Movie-themed cask beers from St Austell
Cask specialist St Austell will launch five movie-themed beers across much of its pub estate and the free trade throughout 2025.
THE CASK PROJECT
OPINION: Reasons to be positive about cask in 2025
As T&R Theakston enters its 198th year of brewing, there are many reasons to be positive about cask in 2025 and beyond.
THE CASK PROJECT
Thornbridge teams up with beer writer for new cask IPA
Derbyshire-based Thornbridge Brewery has joined forces with award-winning beer writer Ruvani de Silva to produce a new cask ale.
THE CASK PROJECT
Thornbridge adds new Union brew to core range
Thornbridge Brewery has added a new Union IPA to its core range, made using the historic Burton Union system.
THE CASK PROJECT
Greene King: ‘Collaboration key to drive more people to cask’
Collaborative brews offer “exciting” new products to drive more people to the cask category and into the pubs serving them, Greene King told The Morning Advertiser (The MA).
Hobgoblin Session IPA launches in cask
Hobgoblin has announced the launch of its Session IPA in cask, now available in pubs across the UK.
THE CASK PROJECT
Hydes launches retro car manual-inspired beer range for 2025
Salford-based brewer Hydes has announced its new product ranges for 2025 with some its new designs inspired by the 1960s and 1970s Haynes automotive manual covers.
THE CASK PROJECT
How cask ale performed this year and what lies ahead in 2025
Cask saw a shift towards lower ABV, traditional and independent brewers in 2024 while real ale pubs gained a more “inclusive” reputation.
DRINKS LIST 2025
Why the Drinks List 2025 is a ‘must-have’ to help stock your bar well
The Morning Advertiser is launching its latest Drinks List so you know the most popular brands in the UK on-trade and how well each one is faring at pubs and bars up and down the country.
THE CASK PROJECT
CAMRA vents anger as CMBC delists 11 beers from pubs
Carlsberg Marston’s Brewing Company (CMBC) has argued it remains “passionate” about cask ale after CAMRA accused the brewer of “wiping out UK brewing heritage”.
THE CASK PROJECT
New cask products for pubs
The Morning Advertiser (MA) has taken a look back at some of the new cask products released for the on-trade over the past few months.
THE CASK PROJECT
How Hook Norton is shaking off cask's 'unsexy' image
Innovation and tradition must sit side by side to shake off cask’s “unsexy” image, Hook Norton managing director James Clarke told The Morning Advertiser (MA).
THE CASK PROJECT
Your burning Cask Webinar questions answered
The recent Cask Webinar from The Morning Advertiser threw up some extra questions that were not answered on air – but our expert panel members have given us the answers right here.
THE CASK PROJECT
Fuller’s and Siren team up for limited-edition beer
Fuller’s has collaborated with Siren Craft Brew to make a beer that is going to be available in select Fuller’s pubs as part of a new campaign.
THE CASK PROJECT
GOING LIVE TODAY: Sign up for the Cask Webinar – live at 3pm today
If you are looking to improve or even start a cask ale offer, you need to sign up for The Cask Webinar right now because it goes live on today (Tuesday 15 October) at 3pm.