
£10 pints ‘not reflective of wider market’
£10 pints are largely confined to premium hotels and do not reflect the wider market, operators have said, warning rising costs could make such prices more commonplace.

£10 pints are largely confined to premium hotels and do not reflect the wider market, operators have said, warning rising costs could make such prices more commonplace.

Let’s be realistic for a minute: despite the national media nonsense claiming that the £10 pint has arrived in London, it hasn’t. Yet.

As London pint prices reportedly hit £10, the Night Time Industries Association (NTIA) has warned the reality is “far more complex” than the headline figure.

A Dorset brewery has vowed to continue to “fight” for its business after the council rejected a planning application for a taproom.

Last year saw a modest shift in gender balance across at independent breweries, with the proportion of women in the workforce up slightly, but disparities across roles persist, new data has revealed.

Norfolk brewer Woodforde’s has hailed SIBA’s ongoing Indie Beer Week, stating the support created for such breweries is also beneficial for their local communities.

Almost half of Britain’s independent brewers are focused solely on survival as almost a third expect turnover to fall this year, new data has revealed.

“What this business needed was a disruptor,” says Irwin Simon, the new owner of BrewDog - with no small degree of irony.

A husband and wife team have said they are “absolutely blown away” after winning in the Society of Independent Brewers’ (SIBA) BeerX competition.

As BrewDog founder James Watt continues to gnash his teeth and blame everyone but himself, the Lock In team take a look back at the business and ask, what went wrong with BrewDog.
FEATURE
The industry needs little reminding that Government intervention in the pub trade, however well meaning, tends to have unintended consequences.

Irish drinks business C&C Group has acquired the Innis & Gunn beer brand and its global intellectual property from administrators for £4.5m.

Almost 500 BrewDog workers have been described as “disposable pawns” after they were made redundant as dozens of its bars were shut for good.

“Too many cask brewers are being lost”, CAMRA has warned after Molson Coors announced plans to close Sharp’s Brewery.

Molson Coors Beverage Company (MCBC) has announced plans to close its Sharp’s Brewery in Cornwall and the National Contact Centre in Cardiff.

An independent London pub has dropped Beamish from its line-up and accused craft beer wholesaler Cave Direct of “exploitation”.

Alf Turner Butchers and Stonegate have raised £2,940 for veterans’ charity Help for Heroes through sales of Hero IPA.

James Watt, the former CEO and co-founder of BrewDog, looks set to put £10m into the Scottish brewer and global bar operator after it was widely reported the business was set to go into administration.

The Campaign for Real Ale (CAMRA) has unveiled the winner of its Champion Winter Beer of Britain award.

Multinational craft brewer BrewDog is reported to be calling time and appointing advisers to restructure and explore a sale.

Heineken is set to cut between 5,000 and 6,000 jobs globally over the next two years after reporting a decline in beer volumes and revenues in 2025.

The price of Guinness has jumped 16% over the past three years, though it remains 1p cheaper per pint than the overall stout category.

The opening weekend of the Guinness Six Nations rugby tournament provided a major boost for pubs with 11.4m pints sold.

With the news that younger consumers are turning back to traditional cask beer, the Lock In team grab their pint mugs and get real with ale.

Jennings Brewery managing director Chris France has outlined the reaction from guests since the business reopened last summer after being acquired in February 2025.

Almost three independent breweries per week were lost last year, new data has shown.

EXCLUSIVE INTERVIEW
“Guinness is our idol”, Jubel founder Jesse Wilson told The MA as the fruit-flavoured lager brand looks to double production after on-trade sales soared last year.

10 years ago this month, The Morning Advertiser reported that one fifth of UK beer drinkers were unwilling to pay more than £2.99 for a pint.

Staffordshire pub the Tamworth Tap has taken the title of CAMRA National Pub of the Year (POTY) 2025.

Great British Drinks Company has completed a £6.5m restoration deal to revive Black Sheep Brewery, safeguarding 145 jobs and securing the future of a portfolio of regional beer brands.

Molson Coors is set to go toe to toe with Diageo with the launch of Caffrey’s Black Stout rolling out across the on-trade.

Diageo is at risk of making Guinness “the first £10 pint” and penalising smaller operators after announcing price hikes.

EXCLUSIVE
Diageo is set to increase the price of a number of its products, including Guinness Draught, The Morning Advertiser (The MA) has learnt.

Heineken CEO Dolf van den Brink has announced he will be stepping down from his roles at the brewing giant.

EXCLUSIVE
Diageo has dismissed claims Guinness is in short supply, insisting stock is being replenished after the busy festive period.

Lager brand Hofmeister has announced a new deal to secure its logistical supply following the challenges around Keystone Brewing Group.

FEATURE
Everyone wants to join in the fun – and the pub is the perfect place for that to happen.

Brits would visit local pubs more if they offered a wider range on tap, according to a national beer audit.

EXCLUSIVE
Heineken UK is set to increase the wholesale price of its draught products, The Morning Advertiser (The MA) has learned.

The cost of several pub staples have increased in the past year, with the price of a pint alone jumping 4%.

VIDEO
As the Guinness Open Gate Brewery London is unveiled to the public, The Morning Advertiser caught up with two of the main people at the site.

Asahi UK has ambitious plans for the on-trade in 2026, with a strategy centred on premiumisation, expanding its low & no range and driving growth in cider and craft beer.

Diageo – owner of Guinness – is set to unveil its £73m visitors’ centre and microbrewery this Thursday (11 December).

Madrí Excepcional has passed £1bn in annual sales as the brand marks its fifth anniversary, according to Molson Coors.

A major new quality initiative aiming to standardise and improve the serve of draught beer and cider across the UK has been unveiled at the British Beer and Pub Association (BBPA) Council meeting.

Lotte Peplow looks at the latest craft trends to emerge from across the pond.

Fast-growing craft beer brand Alpacalypse has become such a popular serve with pubgoers, the brewer has been forced to issue 30,000 additional glasses to replenish stocks.

Madri Excepcional has grown at pace since its launch in the UK five years ago and is now thriving in the low & no segment too.

Asahi UK has confirmed to The MA it will up prices for pubs next year due to rising operational costs, but says it will keep increases to a minimum.

Work has finished at Robinsons Brewery’s £8.4m new brew site, two years after first being commissioned.