What impact did the World Cup have on trade?
Pubs saw an additional £1,891 each during the men’s World Cup tournament, new figures have shown.
Entertainment & Events
FEATURE: World Cup bounce gives pubs confidence for football season
No sooner had the last ball in the World Cup been kicked than thoughts turned to the next football-related opportunity for pubs, with the start of the domestic season.
Top chef and The MA writer shortlisted in BIH Spotlight Awards 2026
Be Inclusive Hospitality (BIH) has announced the finalists for its BIH Spotlight Awards 20265.
Competitive Socialising: The Power of Play
Tips and tactics for competitive socialising
Operators looking for insight into the latest trends and possibilities when it comes to competitive socialising can pick up tips at a leading event.
70% of footy fans say more matches mean more reasons to go to pub
Seven out of 10 pubgoers said the increase in televised football matches for last season’s Premier League gave them more reasons to visit pubs and bars.
Low & no on the agenda at leading summit
Operators and producers looking for the latest insight and inspiration into the low & no category are being given the chance to attend a dedicated event.
OPINION: World Cup boom shows pubs’ potential – now they need lasting support
Millions of extra pints pulled, a potential £275m boost in sales if England reaches the final, and pubs and their gardens filled to bursting with joyous England fans watching their team edge ever closer to World Cup glory in the best venue in the world:...
VAT campaign shop offering delivery to hospitality businesses
The #VATsTheProblem campaign has launched a delivery service from its online shop, making assets available for order at cost price.
Operators of iconic music pub awarded prestigious accolade
The licensees of Chinnerys pub have received a prestigious ‘Dedication Award’ to mark their significant contribution to Southend and Essex over the past 25 years.
Starmer teases World Cup bank holiday
Prime Minister Sir Keir Starmer has hinted he would be willing to grant a public holiday if England win the World Cup.
Clarkson closes pub to host ‘epic’ staff party
TV presenter turned publican Jeremy Clarkson shut down his Cotswolds pub to host “epic” party for “wonderful team”.
Holland & Barrett opening ‘first-of-its kind wellness pub’
Health and wellness shop Holland & Barrett is opening its first pub this summer.
PM: ‘We’re making sure pubs can stay open for England v Mexico’
Pubs will be permitted to remain open until 5am on Monday (6 July) for the England v Mexico World Cup clash.
Footy fans ditch mid-game pints as pre and post-match sales soar
Drinks sales at pubs have spiked before and after England matches rather than during them, according to new research.
England-Ghana match offers pubs £20m boost, Scots benefit too
England’s World Cup match against Ghana has been predicted to deliver a £20m boost for the hospitality sector, new data has revealed.
FEATURE
FEATURE: From Faulty Towers to food-filled film nights, guests want experiences
I mentioned immersive dining theatre once… but I think I got away with it.
World Cup pub WiFi demand surges among football fans
Almost two out of every three football fans visiting pubs to watch the World Cup expect to connect to WiFi while on-site.
Pub bookings up 300% for England’s 2026 World Cup debut
Pub bookings have surged by almost 300% ahead of England’s first game in the 2026 FIFA World Cup, new data has revealed.
Shortlist for the 2026 Great British Pub Awards unveiled
Venues across the nation are celebrating after being named as finalists in this year’s Great British Pub Awards.
Scotland World Cup win drives weekend draught sales
Scotland’s narrow 1-0 victory over Haiti in the World Cup was the driving force behind the sale of 12.1m pints of draught beer and cider across Great Britain at the weekend.
FEATURE: Howzat?! – Making cricket a pub all-rounder
Watching cricket is a lot like going to the pub. You meet old friends and make new ones; you share stories and jokes; relax and have fun. But is screening cricket in your pub a winning combination to drive trade?
‘There needs to be an operating environment to support growth ambitions’
The MA’s Ed Bedington caught up with Joules Brewery boss Vicky Colclough to get her take on the week’s news
7 pubs in UK’s top 100 UK restaurants
Seven pubs are among the UK’s best restaurants, according to this year’s National Restaurant Awards 2026.
From strategy to state of the nation: MA Leaders Club heads to Glasgow
This month (June), the MA Leaders Club head across the border and see what the city of Glasgow has to offer.
Chaos for Clarkson: 400 pint glasses a week stolen from pub
TV star-turned-publican Jeremy Clarkson has revealed all the quirky and costly items that get stolen from his pub on a weekly basis, from pint glasses to urinal traps.
Top bosses lead stellar line-up for Pub Conference
Leading operators from across the sector are set to take to the stage at this year’s Pub Conference.
Biggest commercial opportunity expected prior to kick-off during World Cup games
Later kick-off times, changing social behaviour and economic pressures are reshaping how consumers engage with major sporting occasions, new research has showed.
The Farmer’s Dog returns to screens in new series of Clarkson’s Farm
TV presenter turned farmer and publican Jeremy Clarkson’s Cotswolds pub is set to hit TV screens again this summer as the Amazon Prime series returns.
The Telegraph marks National Pub Day with free pints
National media outlet The Telegraph is celebrating the on-trade this weekend with a National Pub Day.
From Lego to lager - getting pub events right
Giving people a reason to get out to the pub has never been more important, so the Lock In team take a look at some of the wild, wacky and traditional ideas for pulling in the punters.
Karaoke no longer a novelty as experience-led visits boom
From spinning disco balls to live-band singalongs and private singing suites, karaoke is undergoing a major transformation in Britain’s pubs.
Sir David Attenborough’s unusual connection with city pub
As national treasure Sir David Attenborough celebrates his 100th birthday, The Morning Advertiser (The MA) takes a look at his unusual connection with a former London pub.
PubAid’s Community Pub Hero Awards 2026 opens
Not-for-profit organisation PubAid has launched its Community Pub Heroes Awards for 2026.
Extra time to be crowned best pub in the UK
There’s still time to enter the Great British Pub Awards with a deadline extension to next week.
Sacha Lord names pub set for £2,500 bank holiday bar tab
Sacha Lord has named the Manchester pub set to benefit from a £2,500 bar tab this bank holiday, after sourcing recommendations from his Instagram followers.
Punch Pubs & Co reveals National Publican of the Year award winners
A number of Punch Pubs & Co operators were honoured at the group’s National Publican of the Year Awards.
Key trading days for pubs this summer
With a packed sporting calendar, key occasions and the all-important bank holidays on the horizon, summer 2026 is shaping up to be a pivotal trading period for pubs.
Greene King Pub Partners unveils Night of Excellence award winners
Numerous pubs took home gongs at the 2026 Greene King Pub Partners Night of Excellence awards.
Scaling culture: The challenge facing growing pub operators
Measuring sales, spend per head and covers is generally standard practice but, the people delivering those numbers are still largely understood via lagging indicators, one expert highlighted.
Lidl to open first pub
Supermarket giant Lidl has announced plans to open its first pub.
Over 30m pints sold over Easter as rural pubs shine
More than 30m pints were poured in pubs across the country this Easter, with rural pubs leading the charge and reinforcing the strength of destination-led drinking and food-led occasions.
Search for the nation’s best pub begins
The hunt for the best pubs in the country is now under way as the 2026 Great British Pub Awards returns.
PUBLICAN AWARDS 2026
Publican Awards 2026: Winners’ gallery
See pictures of the 2026 Publican Awards winners as they celebrated their success in this photo gallery.
What the 2026 Publican Awards winners had to say
This year’s Publican Awards champions shared their delight on their wins.
Publican Awards 2026 Best Partnership Pub Company (501+ sites): Greene King
Building on a long-established reputation as a trusted partner in the leased and tenanted sector, with around 1,000 partnership pubs, Greene King has grown its franchised division to 100 sites through the food-led Hive and wet-led Nest brands to offer a...
Publican Awards 2026 Best Partnership Pub Company (up to 500 sites), sponsored by Diageo: Laine Pub Company
Founded 30 years ago and now operated as an autonomous arm of the Punch Pubs empire, Laine has established itself as a specialist operator of pubs and bars aimed at Generation Z.
Publican Awards 2026 Best Sustainable Pub Company: St Austell Brewery
St Austell Brewery has been named Best Sustainable Pub Company in recognition of a mature, strategically embedded and future-focused approach to environmental leadership.
Publican Awards 2026 Best Pub Operations Team, sponsored by Asahi: Hickory’s Smokehouse
Judges were impressed with the strong structure, processes and initiatives of Hickory’s passionate and dedicated ops team, which alongside its huge passion for its people, is driving the brand’s ongoing success.
Publican Awards 2026 Best Pub Employer (501+ employees), sponsored by Illy: Butcombe Group
This year’s Best Pub Employer (501+ employees) impressed judges with its strong values, innovative approach to training and people-first attitude.
Publican Awards 2026 Best Pub Employer (up to 500 employees), sponsored by Carlsberg Britvic: Barons Pub Company
The 11-strong Surrey pubco Barons has reinforced an established reputation for nurturing talent and motivating its teams with its win in this year’s awards.