Soft & Hot Drinks

Find out the top brands to stock for 2025

DRINKS LIST 2025

Find out the top brands to stock for 2025

By The Morning Advertiser

The latest Drinks List from The Morning Advertiser is here, it’s absolutely free to access and it’s all yours – right now.

Finding the right cheeses for alcohol-free wine

THE LOW & NO PROJECT

Finding the right cheeses for alcohol-free wine

By Gary Lloyd

Club Soda head buyer and brand relationship manager Josh Kelly gave tips on alcohol-free wine and cheese pairing at the recently held Drinks Academy.

The 7 key aspects in tasting great alcohol-free drinks

THE LOW & NO PROJECT

The 7 key aspects in tasting great alcohol-free drinks

By Gary Lloyd

Christine Parkinson, dubbed “the grandmother” of low & no alcohol drinks, gave eager fans of the category key tips on how to taste such beverages at the recently held Drinks Academy by Club Soda.

On-trade can follow supermarkets for low & no inspiration

THE LOW & NO PROJECT

On-trade can follow supermarkets for low & no inspiration

By Gary Lloyd

While traditionally it has been the on-trade leading the way in new trends, Thatchers Cider claims supermarkets are doing the heavy lifting when it comes to thanks to low & no products.

Stonegate adds to AF line-up

THE LOW & NO PROJECT

Stonegate adds to AF line-up

By Ed Bedington

Stonegate Group has increased its alcohol-free line-up with a deal to list AF-beer brand Days.

Big Drop is meeting the challenge of low & no on draught

THE LOW & NO PROJECT

Big Drop is meeting the challenge of low & no on draught

By Gary Lloyd

Alcohol-free-only brewer Big Drop has for many years offered its award-winning beers in bottle, can and keg but says the biggest challenge has been trying to get pubs to put a low & no draught line on.

POLL: Would you install an alcohol-free beer line at your pub?

THE LOW & NO PROJECT

POLL: Would you install an alcohol-free beer line at your pub?

By Rebecca Weller

Following the successful trials of Guinness 0.0 on draught and a surge in consumer desire for low and no products, The Morning Advertiser (MA) has looked at the benefits of adding alcohol free lines in pubs.

Cocktail specialists on the rise of low & no alcohol drinks

THE LOW & NO PROJECT

Cocktail specialists on the rise of low & no alcohol drinks

By Gary Lloyd

Bars specialising in cocktails believe low & no alcohol drinks are here to stay but say the way in which people socialise is going to play a larger part in reducing alcohol consumption in the future.

How the Drinks List charted sales of low & no beers

THE LOW & NO PROJECT

How the Drinks List charted sales of low & no beers

By Gary Lloyd

Data from The Drinks List – Top Brands to Stock in 2024 charted the start of when the sector appeared to appreciate how strong sales for Low & No beers were becoming.

Rising sales of zero alcohol beers key to Liberation

THE LOW & NO PROJECT

Rising sales of zero alcohol beers key to Liberation

By Gary Lloyd

Channel-Islands-based Liberation Group recently announced a boost in its H1 financial results and cited low & no drinks as a key part to this success through its Butcombe arm.

How training is key in low & no market

THE LOW & NO PROJECT

How training is key in low & no market

By Gary Lloyd

Getting your staff on board with low & no drinks is vital in claiming your share of a market worth hundreds of millions of pounds.

‘Zebra striping’ drinking on the increase

THE LOW & NO PROJECT

‘Zebra striping’ drinking on the increase

By Gary Lloyd

One in three visits to the pub are alcohol-free (AF) and a quarter of drinkers are alternating between full-strength alcohol and AF when visiting the on-trade.

Low, Light & Alcohol-Free Summit to take place in September

THE LOW & NO PROJECT

Low, Light & Alcohol-Free Summit to take place in September

By Gary Lloyd

The trend is growing for drinking less alcohol, according to Laura Willoughby MBE, who will be talking more about the subject at the inaugural brand-led conference called the Low, Light & Alcohol-Free Summit 2024.

Low & no alcohol beer sales continue to grow

THE LOW & NO PROJECT

Low & no alcohol beer sales continue to grow

By Nikkie Thatcher

While the low and no-alcohol beer category takes up a smaller percentage of the on-trade market, it is the fastest growing sector in both volume and value sales.

New low & no serves to expand your range

THE LOW & NO PROJECT

New low & no serves to expand your range

By Rebecca Weller

Following the launch of the Morning Advertiser’s (MA) Low & No Project earlier this week, we’ve put together a handy round-up of some of the best new products in the segment from the last 12-months.

Operators must be agile on low & no drinks

THE LOW & NO PROJECT

Operators must be agile on low & no drinks

By Gary Lloyd

Some of the best in the low & no drinks business have offered advice to pubs and bars wondering why they should invest in the category.

Laura Willoughby: Moderation has gone mainstream

THE LOW & NO PROJECT

Laura Willoughby: Moderation has gone mainstream

By Laura Willoughby MBE, founder of mindful drinking movement Club Soda

Many people in the UK are drinking less alcohol than they used to. However, only a small number of these have become complete abstainers.

The Low & No Project launched by The MA

THE LOW & NO PROJECT

The Low & No Project launched by The MA

By Gary Lloyd

The Morning Advertiser is launching The Low & No Project in a bid to educate and inspire the opportunities in the low & no products on-trade category that are currently only being taken advantage of by a few operators.

FEATURE: Find a soft spot for making money

FEATURE - SOFT DRINKS AND MIXERS

FEATURE: Find a soft spot for making money

By Emma Eversham

If you run a pub off the beaten track, or at least one with limited passing trade and you have a regular supply of customers, then congratulations, you’ve created a destination pub.

Consumers embrace flexi-sober lifestyle

EXCLUSIVE

Consumers embrace flexi-sober lifestyle

By Rebecca Weller

Consumers are opting for a ‘flexi-sober’ lifestyle in 2024, new research from premium soft drinks and mixers brand, Fentimans, has revealed.

The low and no drinks you must serve in January

PROMOTIONAL CONTENT

The low and no drinks you must serve in January

By The Morning Advertiser

What goes up must come down is the saying, and the festive highs in the on-trade are painfully followed by January lows – but it doesn’t have to be this way.

Hall & Woodhouse offloads Rio

Hall & Woodhouse offloads Rio

By MCA

Independent brewer and pub company Hall and Woodhouse has sold soft drinks brand Rio to A.G. Barr for £12.3m.

FEATURE: Soft drink sales on the rise

Feature – Soft Drinks

FEATURE: Soft drink sales on the rise

By Emma Eversham

According to CGA by NIQ’s Drinks Recovery Tracker, soft drinks sales in managed venues have risen during the past three months compared to the same period last year.

Impact of cost-of-living crisis on soft drinks category

INTERVIEW

Impact of cost-of-living crisis on soft drinks category

By Rebecca Weller

Habits towards soft drinks in the on-trade are changing as consumers increasingly "seek out" value for money and healthier options amid the cost-of-living crisis and a surge in wellness trends.