THE CASK PROJECT
Tamworth Tap owner says quality is driving cask ale revival
The Tamworth Tap owner George Greenaway believes the on-trade cask market is on the rise because the products being produced and sold in pubs is excellent.
Cask
THE CASK PROJECT
Cask demand drives tap expansion at award-winning pub
Award-winning real ale pub the Tamworth Tap has expanded its offer from eight to 12 handpulls to meet growing demand for cask.
Average cask ale pint price now sits at £4.91
The average price of a pint of cask ale is now £4.91, according to exclusive data.
THE CASK PROJECT
Hawkstone teams up with Butcombe to make cask ale
Jeremy Clarkson-owned Hawkstone Brewery and brewer and pub operator Butcombe Group are teaming up to produce a pale ale in time for Cask Ale Week 2026.
THE CASK PROJECT
Cask offers a new beer range every 3 days
The greatest advantage cask beer has in pubs is that you can change it every three days.
St Austell boss: ‘Cask will be the trendiest drink on the bar’
Cask beer will be the coolest drink in pubs – that’s the prediction of St Austell Brewery COO Andrew Turner.
THE CASK PROJECT
Hook Norton and Five Points collaborate on all-English hops beer
Hook Norton Brewery has joined forces with Five Points Brewing Co to create a cask ale using all-English hops.
THE CASK PROJECT
Timothy Taylor sales rise as Landlord strengthens cask lead
Timothy Taylor & Co has reported turnover growth for the year ended 30 September 2025.
THE CASK PROJECT
FEATURE: The classic heritage brands making a comeback
When Ian Thurman embarked on his mission to save draught Bass, he was driven by the fear that, one day, he might have to explain to his grandchildren that Bass made beer, not mirrors.
THE CASK PROJECT
St Austell brewing boss returns to Fuller’s for new cask collaboration
St Austell Brewery director of brewing and head brewer Georgina Young has reunited with the business she began her career at 25 years ago to help on a collaboration cask beer.
THE CASK PROJECT
Theakston MD: Stout surge fuelling demand for darker cask ales
The stout boom has helped revive darker cask beers as drinkers look beyond pale, heavily hopped styles, Theakston managing director Richard Bradbury told The Morning Advertiser (The MA).
THE CASK PROJECT
Yorkshire brewers unite for Peculier Assassin beer
Yorkshire-based breweries T&R Theakston and Rooster’s Brewing Co have joined forces to create a new beer titled Peculier Assassin.
THE CASK PROJECT
Brains unveils major rebrand and commits investment into on-trade
Cardiff-based Brains has undergone a major rebrand, which includes a new logo and investment to the on-trade.
THE CASK PROJECT
GK launches seasonal cask beers and renames Level Head
Suffolk-based Greene King Brewery has developed a seasonal line-up of cask beers for summer – plus a programme of football-themed activations.
THE CASK PROJECT
Premium cask proving ‘far more resilient’ than standard ale
Despite ongoing decline in the wider cask category, premium brands are proving “far more resilient”, Asahi UK marketing director Rob Hobart told The Morning Advertiser (The MA).
THE CASK PROJECT
Brewing MD: Cask ale should be considered ‘premium craft’
The term ‘craft’ has always been difficult to define – indeed SIBA’s latest beer report changed its fact-gathering methods to reflect this – but one brewing boss says cask should be called ‘premium craft’.
THE CASK PROJECT
SIBA: Cask category is ‘not a pretty picture’
Although the current scenario for cask beer is “not a pretty picture” there are steps the industry can take to boost the category.
Greene King Pub Partners to launch Geoff Hurst cask beer
Leased, tenanted & franchise business Greene King Pub Partners will launch a cask ale in collaboration with football legend Sir Geoff Hurst.
THE CASK PROJECT
A lower price point and great quality equals more sales
Despite news that smaller, independent brewers are seeing increased cask beer sales, we can’t ignore the pressures cask faces nor the parallel of those facing the pubs it depends on.
FEATURE
FEATURE: Seeking a saviour for cask
Most people in the sector are aware volume sales of cask beer have fallen consistently over recent years but there could be a new hero who is saving the category.
THE CASK PROJECT
Theakston launches Barista Stout in cask format
Independent Yorkshire brewery T&R Theakston has launched its popular Barista Stout in cask format.
THE CASK PROJECT
St Austell Brewery to release eight-strong cask range
St Austell Brewery will launch of a special limited-edition cask ale range for 2026.
THE CASK PROJECT
Three different pump clips for Greene King cask favourite
Greene King is set to bring back a favourite cask beer – and new pump clip designs mean a pub could serve it as one of three beers.
THE CASK PROJECT
Hydes unveils new seasonal cask
Manchester-based Hydes Brewery has released the third instalment of its 2026 seasonal ale range.
THE CASK PROJECT
Hook Norton under starter’s orders with new seasonal cask ale
Hook Norton Brewery will launch its latest seasonal cask ale – Paddock’s Pour (3.9% ABV) – via a tasting event at the George at Brailes pub in Banbury, Oxfordshire.
THE CASK PROJECT
Cloudwater and Deya among craft brewers choosing cask dispense
Craft brewers are putting their more traditional style keg beers into cask format and this is increasing sales while global cask brands are seeing sales fall.
THE CASK PROJECT
Wells & Co launches first permanent cask ale since 2017
Bedford-based brewer and pub operator Wells & Co has launched a permanent cask ale to its range of beers to celebrate 150 years of brewing for the business.
From £2.99 to over £5: the pint price shift in a decade
10 years ago this month, The Morning Advertiser reported that one fifth of UK beer drinkers were unwilling to pay more than £2.99 for a pint.
THE CASK PROJECT
Greene King unveils 2026 Fresh Cask Releases calendar
Greene King has announced the launch of its 2026 Fresh Cask Releases calendar after selling more than 2m pints of seasonal cask beer in 2025.
Small brewers step up stout innovation as independents challenge Guinness’s dominance
Independent breweries are accelerating investment in nitro stouts as demand for dark beer continues to surge and Guinness’ cultural momentum shows little sign of slowing.
THE CASK PROJECT
Hydes launches seasonal cask calendar with Hairy Porter beer
Salford-based brewer Hydes is beginning its 12-month seasonal cask beer calendar with a dark beer named Hairy Porter.
Mulligans on consistency, capacity and earning a place in the Harp Guide
Mulligans of Manchester says last year’s viral “split the G” trend delivered a clear spike in Guinness sales, but long-term performance is built on operational discipline rather than social media fads.
THE CASK PROJECT
VIDEO: Cask beer in the capital
The Morning Advertiser hits the streets of London to find out how cask beer is performing.
Royal visit marks launch of Guinness’s Open Gate Brewery London
His Majesty The King has officially opened the Guinness Open Gate Brewery in Covent Garden, marking the launch of Diageo’s £73m visitor attraction and a major investment in London’s hospitality and brewing sector.
THE CASK PROJECT
Cask campaign renewal sees sales increase at Fuller’s pubs
The re-running of a cask ale campaign has led to an increase in sales and introduced new drinkers to the category, Fuller, Smith & Turner (Fuller’s) told The Morning Advertiser (The MA).
Guinness identifies best pubs for a pint in new national guide
Guinness has published its first ever Harp Guide, an annual list recognising pubs across the UK that the brewer says exemplify high standards in Guinness serve, hospitality and atmosphere.
THE CASK PROJECT
Timothy Taylor’s Landlord takes top spot in Drinks List
Timothy Taylor’s Landlord is officially the best-selling cask ale in UK pubs and bars.
THE CASK PROJECT
Camerons Brewery: cask should cost more
Hartlepool-based Camerons Brewery has argued cask beer should be sold at higher cost as it prepares to open its first Head of Steam pub in Manchester.
THE CASK PROJECT
‘More than a pint’: MP pushes for cask cultural heritage recognition
Recognition of cask ale as Intangible Cultural Heritage would highlight the vital role pubs and real ale play in UK communities, one MP has said.
THE CASK PROJECT
Greene King brings back three seasonal favourites
Greene King has announced the return of three seasonal cask beers ahead of the festive season.
THE CASK PROJECT
Brewers call for Gov help in Budget to help cask category
With the Budget approaching, the on-trade has been vocal about needing help or less interference from the Government.
THE CASK PROJECT
Hydes launches its last seasonal cask ale of 2025
Hydes Brewery has launched its final seasonal cask ale of the year in the form of Imperial – a 5.2% ABV porter.
THE CASK PROJECT
Your burning questions from The Cask Webinar answered
Last month, The Cask Webinar was launched and looked at aspects of the cask industry within the pub, with experts in the fields giving take on the sector.
THE CASK PROJECT
OPINION: Why Gen Z are keen on cask beer
Cask ale is no longer just the preserve of older drinkers… Gen Z are “flocking to it in record numbers”.
THE CASK PROJECT
Only 10% of drinkers see cask on the bar
A leading cask brewery has stated cask ale is simply not noticed by drinkers.
The Cask Webinar returns with expert panel and free access - watch it live today
The Morning Advertiser’s much-anticipated Cask Webinar is back for its third year, offering pub professionals and beer enthusiasts a free opportunity to deepen their understanding of cask ale.
THE CASK PROJECT
Two new beers from Butcombe target younger drinkers
With Cask Ale Week in full swing, Butcombe Pubs & Inns has rolled out two new pours alongside its classics.
THE CASK PROJECT
Cask Ale Week launches today with host of brewers and pubs on board
Cask Ale Week launches today (Thursday 18 September) with plenty of brewers, pubs and industry dignitaries taking part.
THE CASK WEBINAR 2025
Join the free Cask Webinar - top brewers unpack the beer’s future
There’s no better time to sign up for The Cask Webinar than right now – and it will cost you nothing.
THE CASK PROJECT
Young’s brings back Waggle Dance for limited run
Young’s pubs has announced a limited rerun of its Waggle Dance pale ale to mark its 194th anniversary this month.