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Launched during Cask Ale Week (17-27 September), the Tribute Ale Trail, launched by St Austell Brewery to celebrate the 25th anniversary of its flagship pale ale, rewards participants for exploring pubs across Cornwall, Devon, Somerset and Dorset, with prizes ranging from free pints to a complimentary overnight stay.
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Maps are available from any pub taking part in the ale trail with customers who buy a pint of Tribute receiving that venue’s exclusive location sticker, with only one sticker available per pub.
Experience more pubs
St Austell Brewery brewing director Georgina Young said: “The south-west is home to some of Britain’s best pubs, so we wanted to create something that gives people a reason to get out and experience more of them.
“The Tribute Trail is part pub adventure, part celebration of cask ale and a chance to support the brilliant pubs and communities that make this region so special. Whether you’re aiming for 10 pubs or all 150-plus, it’s a great excuse to explore somewhere new, find a new favourite pub and enjoy a pint along the way.”
To progress through the trail, participants must visit different venues across the region. The more pubs visited, the bigger the rewards:
• Collect stickers from 10 different participating pubs and receive a free pint of Tribute
• Visit 50 different pubs and earn a £50 St Austell Brewery voucher
• Reach 100 different pubs and receive a further £50 voucher
• Complete the entire trail by visiting all participating pubs and win a one-night stay at a St Austell Brewery managed house worth £200
Celebrate cask culture
It’s the first ale trail to span St Austell Brewery’s pub estate in more than a decade, encouraging people to explore the region, support local pubs and celebrate its thriving cask ale culture.
The trail launches during a landmark year for both Tribute, which turns 25, and St Austell Brewery, which is celebrating its 175th anniversary. To mark the occasion, a commemorative Tribute glass has also been created that St Austell said showcases the beer’s heritage, ingredients and the people behind its success.
Tribute was an experimental brew created by former head brewer Roger Ryman to mark the solar eclipse of 1999 before becoming a permanent beer in St Austell Brewery’s portfolio in 2001.
