THE MA BEER REPORT 2026
MA Beer Report 2026 goes live next week
Don’t miss the MA Beer Report 2026, which goes live next week.
All stories
THE LOW & NO PROJECT
The impact of weight loss drugs and functional drinks
Alcohol is losing its role as the default social lubricant in pubs and bars as other drinks are gaining greater presence.
England-Ghana match and heatwave boosts draught sales by 77%
The late June heatwave combined with World Cup football has seen sales soar in pubs and bars.
FEATURE
FEATURE: From Faulty Towers to food-filled film nights, guests want experiences
I mentioned immersive dining theatre once… but I think I got away with it.
VIDEO: What’s happening with cider in city pubs?
As the weather hots up, a sure-fire way to get people into pubs is through cider.
Scotland World Cup win drives weekend draught sales
Scotland’s narrow 1-0 victory over Haiti in the World Cup was the driving force behind the sale of 12.1m pints of draught beer and cider across Great Britain at the weekend.
EXCLUSIVE: Drinkaware launches five-year plan, targets 2m cut in ‘risky drinkers’
Alcohol-tackling charity Drinkaware has unveiled its new five-year strategy with the aim of reducing the number of ‘risky drinkers’ by 2m by 2030.
Midlands pub to give away 162 pints on Beer Day Britain
The annual event of Beer Day Britain is upon us again and event founder Jane Peyton is celebrating its 11th anniversary.
‘Unfair tax burden’ means costs are up but demand to go out remains
St Austell Brewery chief operating officer Andrew Turner believes customer demand is still alive in hospitality but Government decisions and taxes are making it more difficult to do business.
THE CASK PROJECT
St Austell brewing boss returns to Fuller’s for new cask collaboration
St Austell Brewery director of brewing and head brewer Georgina Young has reunited with the business she began her career at 25 years ago to help on a collaboration cask beer.