- Want to know more about the trends, challenges and opportunities in the market? Book your tickets to Drink Tank here.
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From wellness, moderation and functional soft drinks to RTDs, wine, legislation, premiumisation and global innovation, Drink Tank will bring together leading experts to help buying teams and decision makers understand the forces transforming the sector and how to stay ahead.
We’ll be uniting the on and off-trade from across the UK’s drinks sector to take a deep dive into what you need to know about the category.
Taking place at 1 America Square, London on Tuesday 10 November, Drink Tank will be focusing on a combination of expert analysis, industry debate and practical case studies, all dedicated to the drinks industry, brought to you by leading on- and off-trade titles - The Morning Advertiser and The Grocer.
Trend analysis
This will include how the continuation of health and wellness is one trend that is set to stay and we’ll be exploring the impact on drinks consumption and how those in the trade can flex their offers through premiumisation, value and innovation.
Carrying on with the wellness theme, many new soft drinks launches of late have made a functional claims, in response to rising consumer demand for healthier options but how much appeal do they actually have? A question we’ll be looking to answer at Drink Tank.
Moreover, moderation also is an ongoing hot topic and we’ll be delving into the growth of low, no and mid-strength alcohol, discussing how retailers and hospitality operators can better attract those consumers looking to cut down on booze.
Recent years have seen the craft beer category flatten after a strong peak. We’ll hear how brands retailers and operators can keep it relevant, engage consumers and unlock new opportunities for growth in an increasingly competitive drinks landscape.
Demand for ready-to-drink (RTD) products is on the rise but how can operators and retailers capitalise further on the segment’s success? We’ll be tackling this question through looking at the brands and flavours driving growth alongside highlighting the opportunities and challenges served canned cocktails in the on-trade.
Landscape changes
In contrast, wine sales remain sluggish, particularly with younger consumers. We’ll be addressing where things are going wrong and what is needed to reverse the market’s decline.
From domestic trends to international, we’ll be hearing about what’s happening across the globe and how it affects the UK market from innovations that are likely to soar to those that could be more challenging alongside lessons to be learned from the past.
Recent months have seen a plethora of legislation changes around alcohol from duty to packaging and sustainability policies. We will hear from experts on what this means for retailers and operators as well as how businesses can prepare for alterations on the horizon.
On the subject of looking ahead, we’ll also be discussing the future of drinks, looking at what retailers and operators want to see next from suppliers.
