The independent family brewer said the updated identity would improve visibility at the bar and help attract new drinkers, while retaining the heritage of the Timothy Taylor’s brand.
Join our WhatsApp channel: The Morning Round-Up
Get the biggest pub trade stories straight to your phone. Listen to our one-minute daily news briefing and receive breaking news, exclusives and sector updates throughout the day....just remember to turn notifications on in top right corner!
The refresh includes a new logo, pump clips, glassware and bottles, alongside a British racing green colour palette, clearer beer descriptions and more premium finishes.
The brewer said its beers, recipes, ingredients and brewing approach would remain unchanged.
Cask investment
The refresh forms part of Timothy Taylor’s wider investment into cask, including a £9m programme at its brewery site over five years and £3m of annual marketing spend.
The business will also continue to support pubs through its business development manager team, technical support, cellar training and Perfect Pour programme.
Chief executive Andrew Carter said: “For 168 years we’ve believed that if you brew great beer properly, people will keep coming back to it.
“That’s why this refresh isn’t about changing what we brew. The recipes, ingredients and brewing philosophy that have served us for generations remain exactly the same.
“It’s about making sure the quality and care that go into every pint are reflected in how Timothy Taylor’s is presented today, so we’re just as relevant to the next generation of drinkers as we’ve been to the last.”
Landlord growth
The update follows continued momentum for the brewer’s flagship ale, Landlord, which Timothy Taylor’s said remains the UK’s best selling cask ale brand by value and volume.
The Morning Advertiser’s Drinks List, published in December using CGA by NIQ data, also named Landlord as the best selling cask ale in UK pubs and bars. You can access the Drinks List, here.
Earlier this year, Timothy Taylor & Co reported turnover growth for the year ended 30 September 2025, with sales rising 2.1% to £35.7m and profit before tax increasing to £2.99m.
The brewer invested £5.2m during the year, including £3.8m in the brewery, with further spend across its pub estate and distribution fleet.
Carter added: “We’ll continue to invest in our brewery, our people and our pub partners because great cask beer depends on every stage of the journey, from brewing to the moment it’s poured.
“That commitment is every bit as important today as it’s always been.”
