Phoebe Fraser

Phoebe Fraser

News editor

Phoebe Fraser is the news editor at The Morning Advertiser, having recently joined from MCA where she covered the wider hospitality sector. With a background in sustainability and cellular agriculture, she brings an informed view of how pubs are responding to changing consumer habits and environmental challenges. Her reporting covers topics from investment and innovation to pub operations and future trends across the on-trade. Particularly drawn to the culture of gastropubs and community locals, Phoebe enjoys exploring how pubs bring people together and reflect wider shifts in society. Outside of work, she’s usually cooking for friends or enjoying a spicy Marg.

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How one operator is rethinking pub staffing

How one operator is rethinking pub staffing

By Phoebe Fraser

Tim Skinner has said pubs must rethink staffing models as rising labour costs make traditional management structures increasingly difficult to sustain.

A third of UK to watch World Cup in pubs and bars

A third of UK to watch World Cup in pubs and bars

By Phoebe Fraser

More than a third of consumers planning to watch the men’s football World Cup will do so from a local pub, bar or hospitality venue, new research from Zonal and NIQ has found.

World Cup beer boost could bring pubs £275m

World Cup beer boost could bring pubs £275m

By Phoebe Fraser

Pubs could benefit from a £275m beer sales boost during the World Cup if England reach the final, new analysis from the British Beer and Pub Association (BBPA) has suggested.

Lower strength beer sales hit 912m pints after duty change

THE LOW & NO PROJECT

Lower strength beer sales hit 912m pints after duty change

By Phoebe Fraser

Sales of lower strength beers have risen sharply since changes to the alcohol duty regime came into force, with 200m units of alcohol removed per year since 2023, according to new research.