Looking at regions, The Morning Advertiser’s exclusive Pint Price Survey data shows a big variation in pricing from London – which remains the most expensive area for most brands – to other places from Wales to Scotland to the south-west, where customers may be able to find a cheaper beer but don’t expect bargains for all the big names.
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In comparison to last year, a pint of Asahi will now cost a drinker in the capital an average of £7.60, which is up 95p while fellow premium lager brand Peroni is now £7.03 versus £6.63 in 2025.
In Scotland, a pint of Tennent’s (in the standard lager category) is £4.39, which is actually cheaper than a year ago when it was £4.68.
So much more
Meanwhile, Guinness is £5.28 a pint in the north-east versus £4.95 a year ago and in the south-west, a pint of ‘the black stuff’ has risen from £5.89 to £6.07 in 2026. In the Midlands, a pint of Greene King IPA was just £3.85 in 2025 but is now £4.55.
These findings can be studied in greater detail by looking at the MA Beer Report 2026, which you can access for free right now and is sponsored by Greene King. You can also take a look at last year’s version of the report by clicking here.
You can also learn the overall the average price of pint has risen 3.3% in the past year in The MA’s exclusive story right here.
And there’s so much more in the MA Beer Report 2026 that the Pint Price Survey data is the cherry on top of the cake.
Gamut of beer types
There are so many more insights – not just on pint prices.
We have volume and value sales figures of a gamut of beer types such as lager, ale, stout, low & no and craft, thanks to research from NIQ, powered by CGA intelligence, and the details are expertly backed up by excellent comment from account director Charlie Booth.
The report uses a host of graphics to explain the details simply and there are also submissions from the British Beer & Pub Association, the Society of Independent Brewers plus a ‘Beer Trends’ section that shows what Christian and Alice Oglivy of Blind Jack’s – which won Best Beer Pub in last year’s Great British Pub Awards – talk about what they are seeing at their site.
Don’t miss the MA Beer Report 2026 – it’s free and all you need to do is fill in a few details and access to the report will be yours.
