The organisation has signed up both Lucky Saint and Yorkshire producers Ossett Brewery as stakeholders into the organisation which works to promote beer excellence, taking corporate membership to 41 companies, ranging from breweries to pubs and trade associations.
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Ossett Brewery currently have all their own pubs accredited with Cask Marque and joining as a corporate member will allow them to share benefits with their free trade outlets. They will also receive beer quality reports on any of their brewery’s products assessed by Cask Marque anywhere in the UK.
Lucky Saint joins as Cask Marque expands accreditations to include all beer with its new Perfect Pint Promise accreditation - a national quality scheme, rebranded from Beer Marque, for all draught beer and cider, that aims to train bar staff, offers independent expert assessments and rates the cellar.
Quality is fundamental
With the ongoing and fast growth of the low & no alcohol category, Lucky Saint will be working with Cask Marque and its own quality programmes to ensure standards remain high across its offer.
Lucky Saint on-trade director Will Snowden said: “Quality has always been fundamental to Lucky Saint. From brewing to dispense, every stage plays a role in delivering a great alcohol-free beer experience.
“As more venues expand their alcohol-free draught offer, maintaining consistently high standards is vital. It’s an area we think deserves a lot of time and attention, and I’m very pleased to be working closer with Cask Marque as their first-ever alcohol-free beer member.
“Alongside our own Superior Serve programme, the Perfect Pint Promise accreditation will help support pubs in delivering the highest quality alcohol-free beer as this category continues to grow.”
Best possible condition
Ossett Brewery managing director Edd Simpson added: “We have worked with Cask Marque in our own pub estate and seen the benefits. We now want to take this support to our free-trade customers so they can improve yields and with improved beer quality, their rate of sale and ensure our products are served in the best possible condition.”
Paul Nunny, executive director at Cask Marque, said: “Customers’ expectations on their visit to the pub have never been higher and these need to be satisfied. This can be achieved by serving great beer and having trained bar staff.
“This is why we now star rate cellar like the food hygiene ratings and have widened our accreditations to include Cask Marque and well as the new Perfect Pint Promise accreditation covering all beer.
“Having Corporate Members support is so important to deliver our programme on the perfect serve. The input from our new members will assist us to achieve this objective.”