Marketing

Social media - friend or foe?

Social media - friend or foe?

By Ed Bedington

As punters continuously trip over the herds of constantly filming influencers on their way to the bar, the Lock In team ask, is social media just a massive pain in the proverbial?

Hunt is on for pub staff ‘Matchday G.O.A.Ts’

Hunt is on for pub staff ‘Matchday G.O.A.Ts’

By Sky Business

Sky Business is on the hunt for the best in the world of pubs on sporting matchdays – or what it is calling “the Matchday G.O.A.T – the Greatest of All Trade”.

Counting the hospitality hit of Budget

Counting the hospitality hit of Budget

By Ed Bedington

In this episode of the Lock In, the team speaks to various operators in the wider hospitality sector about how the Budget impacts them.

Trends influencing country pubs in 2025

Trends influencing country pubs in 2025

By Rebecca Weller

Exciting collaborations, new types of drinks, inspiring décor and sustainability have been predicted to be the top trends shaping country pubs in 2025.

Comfort key in pub design

MA LEADERS CLUB

Comfort key in pub design

By Nikkie Thatcher

Comfort should be at the front and centre of pub design, one expert has advised operators.

Creating the wow factor with pub design

Feature

Creating the wow factor with pub design

By Ed Bedington

Design is key when it comes to pubs and bars, and with the ever-more competitive leisure market, it’s never been more crucial to create a space that appeals to the punters.

Making the most of your ghost

The Lock In Podcast

Making the most of your ghost

By Ed Bedington

Pubs and ghosts go together like, well beer and pubs! Most pubs will lay claim to a ghost or two, so the podcast team take to the airwaves to talk all things spooky!

Blue in bottle, iconic in flavour – 1664 BLANC

PROMOTIONAL CONTENT

Blue in bottle, iconic in flavour – 1664 BLANC

By Carlsberg Marston's Brewing Company

Kronenbourg 1664 launched its super-premium offering to the UK in February with the arrival of the playfully elegant and iconic blue bottle of 1664 BLANC.

St Austell rebrands flagship cask ale Proper Job

THE CASK PROJECT

St Austell rebrands flagship cask ale Proper Job

By Gary Lloyd

St Austell Brewery has unveiled a new look for its flagship IPA Proper Job (4.5% ABV), which will hit pubs and bars across the UK beginning this month (March 2024).

Perfecting the art of the serve

The Lock In Podcast

Perfecting the art of the serve

By Ed Bedington

Why is there a North/South divide when it comes to beer head and does Guinness really need to be poured in stages? The Lock In team tackle that and other issues around the concept of the perfect serve.

The low and no drinks you must serve in January

PROMOTIONAL CONTENT

The low and no drinks you must serve in January

By The Morning Advertiser

What goes up must come down is the saying, and the festive highs in the on-trade are painfully followed by January lows – but it doesn’t have to be this way.

Help is at hand with your festive food offer

Help is at hand with your festive food offer

By The Morning Advertiser

If you haven’t sorted out your food provider for the festive period – or maybe you’ve been let down at the last minute – help is at hand from Booker Wholesale.