Core values: curating a cider offer that works for your pub
Cider is a year-round drink and if you can get your offer right for your audience, it could be a real winner.
Cider
5 ways to improve cider sales
Craft cider is the part of the market that is in growth, as drinkers look to consume less but better and choose products with heritage, provenance and a story to tell.
FEATURE: CIDER
FEATURE: The premium league of ciders
Nothing says summer quite like a pint of cider in a pub garden.
JDW launches cider festival with £2.99 pints
JD Wetherspoon (JDW) is set to showcase a range of ciders during a 10-day festival this month.
Old Mout launches multi-font tap for flavoured cider range
Old Mout Cider has launched Flavourwave, a multi-font draught technology designed to deliver three flavours from a single tap.
NEW PRODUCTS ROUND-UP
Top new product launches of the past month
This month’s new products round-up includes Kingfisher Drinks, Picoso, Hampden Estate, Nirvana, Captain Morgan.
FEATURE: Cider
FEATURE: Cider’s time to shine
Cider sales may peak when the sun comes out but revived interest in the category and a raft of innovation from cidermakers is proving that cider is no seasonal sup.
C&C Group performance improved for main brands and premium range
Drinks manufacturer and distributor C&C Group has seen its Tennent’s and Bulmers brands gain market share as performance in its premium offerings improves too.
Heineken UK adds new flavour to Old Mout range
Heineken UK has unveiled its latest innovation within the Old Mout cider brand.
Rekorderlig Wild Berries launching on draught
Rekorderlig Wild Berries is being introduced on draught and will hit on trade venues this month.
Top new product launches of the past month
The past few weeks have seen new product development in the spirits, soft drinks and cider categories.
Heineken UK releases new Inch’s flavour
Heineken UK has expanded its Inch’s cider range with the release of a new flavour.
Craft and premium ciders ‘outperform’ wider market
Draught cider made up more than three-quarters of on-trade sales last year, with craft and premium outperforming the wider market.
Cider category worth £2bn to pubs
The cider category has grown faster by value than any other alcohol category in the market over the past several years, a new report has found.
THE LOW & NO PROJECT
Heineken launches Inch’s 0.0 cider
Heineken UK will launch Inch’s 0.0 cider, which the business claims is the UK’s first de-alcoholised cider.
Strongbow introduces strawberry flavour to on-trade
Cider brand Strongbow has unveiled a new variant, which is available now to the on-trade.
NEW PRODUCTS ROUND-UP
Kopparberg unveils new cider flavour
This month’s edition of The Morning Advertiser’s new products round-up includes Kopparberg, Adnams, Dutch Barn Vodka and James May Gin.
C&C Group appoints Roger White as new CEO
Drinks business C&C Group has appointed Roger White as its new CEO, who will start work in the role on 20 January 2025.
DRINKS LIST 2025
Why the Drinks List 2025 is a ‘must-have’ to help stock your bar well
The Morning Advertiser is launching its latest Drinks List so you know the most popular brands in the UK on-trade and how well each one is faring at pubs and bars up and down the country.
BUDGET 2024
1p off a draught pint but other dispense formats will see duty rise
The Government’s “commitment to support smaller brewers” came in the form of a 1.75% reduction in beer/cider duty for draught products in the Budget.
Siren and Red Fin seal deal and vow to help pubs
Pubs are set to benefit after Siren Craft Brew and Red Fin Cider announced they have joined forces in a bid to collaborate without either having a fiscal interest in the other.
DRINKS MASTERCLASS
Benefits of adding a mulled cider to winter menus
Kickstarting the latest series of The Morning Advertiser’s (MA) Drinks Masterclass, Sanford Orchards reveals the benefits of adding a mulled cider to your winter drinks menu.
Cider brand Red Fin targets craft market
Cider-maker Red Fin Cider is launching two medium dry variants that will bid to emulate the craft beer movement.
FEATURE - Cider
FEATURE: Why the garden is a great place for cider
Summer has finally arrived (meteorologically speaking at least), and with 63% of people visiting the pub more frequently during the summer months, that means it’s boom time for your business.
Analysis of drinks sales during first half of 2024
The Morning Advertiser has taken a look at how drinks sales have performed across different categories so far this year.
Drinks sales in growth after five weeks of decline
Drinks sales were up 13.3% year-on-year in the two weeks to Saturday 18 May as warmer weather and Early May Bank Holiday drew people to pub gardens.
Heineken defends decision to cut down apple orchard
Heineken has hit back at claims it committed an act of “needless environmental vandalism” by cutting down hundreds of acres of apple orchards.
NEW PRODUCTS
MCBC unveils two new Rekorderlig flavours
Molson Coors Beverage Company (MCBC) has introduced two new flavoured variants to its Rekorderlig cider range, Peach & Raspberry and Blackberry & Blackcurrant.
PROMOTIONAL CONTENT
Win a £10k makeover with Kopparberg
We know the cost-of-living crisis is still continuing to effect everyone across the sector.
NEW PRODUCTS ROUND-UP
Thatchers releases new cider exclusively for pubs
This month's round-up includes a new cider from Thatchers only available to pubs as well as new products from BrewDog Distilling Co, Global Brands, CMBC and more.
St Austell Brewery and Thatchers agree 10-year deal
Cask specialist and pub operator St Austell Brewery has penned a 10-year deal with Thatchers Cider to stock its ciders in its managed pub estate.
More than 250m litres of cider sold in pubs in 2023
Hospitality venues sold 255m litres of cider in 2023, the ninth annual Westons Cider Report 2024 has revealed.
FEATURE – Cider
FEATURE: Boom period expected for cider
The men’s football Euros and the Olympics, in Germany and Paris respectively, make the summer of 2024 potentially a boom period for pub cider sales.
January drinks sales finish 8% down on 2023
Britain’s pubs and bars closed a difficult January with a third successive week of negative year-on-year sales, data from CGA by NIQ has revealed.
Drinks sales in decline for second week in a row
Drinks sales across managed venues have dipped below last year’s levels for a second consecutive week.
Kingstone Press set for a return to the bar on draught
Kingstone Press cider is returning to draught dispense at pubs across the UK.
Range 'most important' to new generation cider drinkers
Three quarters of cider drinkers feel range is most important when choosing a hospitality venue to visit, especially during the winter months, according to the latest Heineken UK cider report.
BrewDog’s Hawkes taproom shuts for good
BrewDog has called last orders at its Hawkes taproom in Bermondsey, south London, citing economic pressures.
Thatchers unveils new fruity flavour
Thatchers Cider has extended its range of fruit ciders with the release of a new Apple and Blackcurrant variant.
Entries open for the 2024 International Brewing & Cider awards
Registration for the 2024 International Brewing & Cider awards is now open.
Thatchers reveal new seasonal cider
Somerset-based cidermaker Thatchers has unveiled a new seasonal flavour for the on-trade, available on draught with its Fusion Font range.
£150k of Stowford Press cider up for grabs
Westons Cider is giving 12 pubs the chance to bag a year’s worth of Stowford Press as part of a £150,000 investment in a bid to boost the hospitality sector.
Drinks sales up but real-terms growth 'hard won'
Drinks sales in managed venues were ahead of 2022 levels for the fifth week in a row in the seven days to Saturday 16 September though real-terms growth will continue to be “hard won”.
Drinks sales hit double digit YOY growth
Drinks sales in the on-trade hit double-digit growth year-on-year (YOY) in the seven days to Saturday 9 September.
New NACM chair calls for excise duty freeze
The National Association of Cider Makers (NACM) has elected director of family-owned and Somerset-based Sheppy’s Cider, David Sheppy, as its new chair.
Cider sales down 20% amid wet weather
On-trade cider sales have continued to “struggle” against wet weather, showing declines of 20%.
NEW PRODUCTS ROUND-UP
Sheppy's introduces new low alcohol raspberry variant
This week's round-up features new products from Sheppy's, Cornish Orchards, Aspall Cyder, Rebellion, Flävar and Dartmoor Brewery.
Aspall Cyder announces new flavour
Molson Coors Beverage Company has expanded its Aspall Cyder portfolio with the launch of new flavour, Aspall Blush Cyder (4% ABV).
Feature - cider
FEATURE: Become the ‘go-to’ for a cider or two
There’s a tendency for a lot of pubs to treat cider as just another kind of beer, tacked onto the end of a row of taps pouring LADs – long alcoholic beverages.