The Cask Project

The Cask Project

The Morning Advertiser launched The Cask Project in a bid to re-energise the category and reinstall it in pride of place on the bar of pubs throughout the country.

Cask beer is in long-time decline and, having joined forces with some of the UK’s leading cask beer suppliers – Greene King and St Austell – we want to reinvigorate attitudes within the trade to a product which should be rightly cherished by operators.

Cask beer is a unique product that can only be replicated successfully within pubs but the perception of cask, particularly among younger drinkers, is that it is made and loved only by an ageing male population.

We want to create a real buzz about cask to get pub owners, operators, general managers, bartenders and all pub staff on board and debunk the myths surrounding the drink and educate them on how to make cask work for their business. And by doing this, we can pass on that knowledge, care and skill into cask beer at the bar for customers to get excited about too.

Different ideas: Woodforde's launches new Brewers Signature range

THE CASK PROJECT

Woodforde's unveils new cask range

By Rebecca Weller

Woodforde’s Brewery has announced a new cask beer range, the Brewers Signature range, which features bespoke brews, each created by one their brewers.

Wye Valley Brewery is big on cask ale sales

THE CASK PROJECT

Wye Valley bucking the trend in cask

By Gary Lloyd

Wye Valley Brewery is a champion of cask beer. Yes, growth of kegged beer at the Herefordshire business is flying but 80% of its total production is cask beer for pubs – and the big pubcos are relying on them too.

New cask products: Shepherd Neame, Hydes and St Austell release new brews

THE CASK PROJECT

New products to cask your eye over

By Rebecca Weller

In this special new products round-up, we've looked at the new cask brews released so far this year.

St Austell brewing director Georgina Young wins two awards

THE CASK PROJECT

St Austell brewing boss’s double win

By Gary Lloyd

St Austell’s brewing director Georgina Young has scooped two awards for her continued dedication to the beer industry.

Hook Norton brewer says US hopped kegged beers can go in cask

The Cask Project

Trendy US-hopped kegged beers are great in cask too

By Gary Lloyd

US brewers see cask as the pinnacle for beer and the latest craft innovations from the US can work just as well in the traditional dispense method, according to Hook Norton’s Andy Thomas.

Sign up for a free webinar to help improve your cask ale offer

CASK WEBINAR

Don't miss our cask webinar live today at 3pm

By Gary Lloyd

If you want to start or improve your cask beer offer, sign up now for free to watch our webinar on cask ale that goes live today at 3pm (Tuesday 31 October).

Free webinar -  improving your cask offer

CASK WEBINAR

How to improve your cask offer – free webinar

By Gary Lloyd

Whether you’re a licensee wanting to start serving cask beers or a pub company looking for a few tips to improve the offer you already have – this free webinar is one you won’t want to miss.

Arkell's shows support for Cask Ale Week

The Cask Project

Arkell’s is on board for Cask Ale Week

By Gary Lloyd

Wiltshire-based Arkell’s Brewery is making the most of Cask Ale Week and its head brewer is keen to tell people why we should all be quaffing the beer in its finest form.

What are you doing for Cask Ale Week?

The Cask Project

Bring in the customers with Cask Ale Week

By Gary Lloyd

It’s the time of year when licensees across the land need to be pushing their hand-pulled beers as Cask Ale Week begins on Thursday 21 September and runs until Sunday 1 October.

Nicholson's and Gipsy Hill Brewing Co collaboration for Cask Ale Week

The Cask Project

Nicholson’s & Gipsy Hill join forces for Cask Ale Week

By Nikkie Thatcher

Nicholson’s Pub Collection is set to partner with Gipsy Hill Brewing Co to revive the brewer’s original session IPA Hepcat for the first time in more than five years to celebrate Cask Ale Week.

Greene King IPA cask sales boost for women's sport

The Cask Project

Greene King’s £250k pledge for women’s sport

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has pledged to donate more than £250,000 towards women’s sport after the England Lionesses’ amazing football World Cup campaign.

Susan Chisholm talks about quality control at Greene King

The Cask Project

VIDEO FEATURE: Quality time at Greene King

By Gary Lloyd

Greene King quality control manager Susan Chisholm has worked for Suffolk-based brewer and pub operator Greene King for 45 years so she knows a lot more than most in the business.

Greene King sends out first pins of beer

The Cask Project

Greene King launches new seasonal ales via pins

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has launched small containers of beers – 4.5-gallon pins – with its latest seasonal cask ales: Ale Fresco and New Tricks.

Is it possible to make cask beer stay fresh for longer?

The Cask Project

Extending the life of cask beer

By Gary Lloyd

One of the biggest challenges around delivering an epic cask offer remains shelf life, so the ability to extend the lifespan of what is a quintessentially British product could be just the silver bullet the category needs.

Greene King food and beer pairings for summer

The Cask Project

Ideal food pairings for golden cask ales

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has come up with some great food pairings for its golden cask ales to make the most of the hot weather.

Adnams draymen complete cellar training course

The Cask Project

Adnams puts draymen through cellar training

By Gary Lloyd

Brewer, distiller and pub operator Adnams has put 12 draymen through a BII qualification so they can advise their customers with confidence about how to store, handle and dispense cask ales.

SIBA homebrew competition winner picks up national listings

The Cask Project

Homebrew beer winner to hit UK pubs

By Gary Lloyd

A hazy pale ale named the best homebrew in the UK is set to hit pubs and bars across the UK after winning a competition run by the Society of Independent Brewers (SIBA).

Greene King to launch pins in July 2023

The Cask Project

Greene King invests in cask’s future with launch of pins

By Gary Lloyd

Greene King Brewery will launch cask pins to the market this July with the belief the 4.5-gallon unit container will be a key in ensuring quality for its beers – and helping secure the future of cask ale.

Otter Brewery launches 'new category' beer Fresh Ale

The Cask Project

Otter Brewery launches ‘new category’ beer

By Gary Lloyd

Family-run Devon business Otter Brewery claims to have launched a new category of beer that “bridges the gap between craft, cask and lager”.

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