Joseph Holt on track with speedway team

By Gary Lloyd

- Last updated on GMT

Joseph Holt teams up with Belle Vue Aces speedway team

Related tags Joseph holt The Cask Project Sport Lager

Manchester-based brewer and pub operator Joseph Holt has joined forces with speedway team Belle Vue Aces to produce a new beer specifically for sale to racetrack fans.

A selection of Joseph Holt beers will be available for Belle Vue Speedway home fixtures – including a the specially brewed Belle Vue Aces Lager.

Joseph Holt said it’s a partnership that brings together two of the north’s most instantly recognisable brands – each with decades of history to their names.

This year, Joseph Holt celebrates its 175th anniversary and has been in the same family for six generations, operating 127 pubs across the north-west, after being established was set up by weaver’s son Joseph Holt in 1849.

Natural partnership

Meanwhile, Belle Vue Aces is the longest continually operating speedway club in the world, having been involved in the motorcycle sport for 96 years – including throughout the World War II. Manchester established itself as a centre for speedway after the sport was brought to the UK from Australia in 1928.

mark lemon belle vue aces joseph holt
Home advantage: Mark Lemon, CEO at Belle Vue Speedway and team manager for Belle Vue Aces pulls a pint of Belle Vue Aces Lager

It is this combined history which pointed to a natural partnership with Belle Vue Aces says Andy Hope, free trade account manager at Joseph Holt.

He added: “We are thrilled to be partnering with Belle Vue. We bring together so much heritage and are each so proud to be a recognisable part of the history of Manchester and the north-west.

Shared sense of importance

“We are delighted that lovers of speedway will be able to enjoy some of our popular beers while watching this exciting sport. We wish Belle Vue Aces every success as the team goes from strength to strength.”

As well as Belle Vue Aces lager, which Holt describes as “a fresh, light session beer” the other Joseph Holt ales on sale at Belle Vue fixtures will be Holts Smooth as well as Trailblazer stout.

Mark Lemon, CEO at Belle Vue Speedway and team manager for Belle Vue Aces added: “We are delighted with this collaboration.

“Belle Vue Speedway and the Belle Vue Aces have so much in common with Joseph Holt. We have a shared sense of the importance of history, of sustainability and of the values on which you build a successful company or organisation.”

Related topics The Cask Project

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