Woodforde's brings back limited-edition ale for Euros

By Rebecca Weller

- Last updated on GMT

March to victory: Woodforde's relaunches Lion Heart in support of the England football team during the 2024 Euros
March to victory: Woodforde's relaunches Lion Heart in support of the England football team during the 2024 Euros

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Norwich-based Woodforde’s brewery has re-released a limited-edition beer exclusively available to pubs on cask to show support for the Three Lions during the Euros 2024.

Lionheart, a 4% golden ale, has been described as a “celebration” of English ingredients, boasting an orange pine aroma and a crisp, zesty flavour.

The football-themed special will return for just one month, exclusively on cask for the on-trade, during the tournament as the England team compete to better their second-place finish in the 2021 Euros.

March to victory 

Woodforde’s head brewer, Aaron Taubman​, who is American and was appointed in the role in March after working at Warwickshire’s Purity brewery for a decade, added the firm had made some minor changes to the recipe ahead of the re-release.

“We have made a few changes to the recipe and are keen to champion the best of English malts and hops in this lighter, easy drinking brew.


“I’ve lived in England long enough now to know how much you all love your football – and will proudly be backing the Three Lions on their march to victory”, he said.

The brew is available direct from Woodforde’s​ and operators stocking the serve will also receive free PoS kits.

Wider range 

Earlier this year, the brewery introduced a new cask beer portfolio​, named the Brewers Signature range, which featured bespoke beers each created by one of Woodforde’s brewers in a bid to introduce customers to a wider range of beer styles.

Additionally, the pump clip for each beer will include a QR code that will take punters to a video from the brewer explaining their creations.

This comes as data from the British Beer & Pub Association (BBPA) predicted 300m pints could be sold​ across the 31-days of the tournament, equating to £1.4bn in turnover.

However, the trade body added if England were to progress to the final the total figure for pubs could be even higher.

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