THE CASK PROJECT

Woodforde's brings back limited-edition ale for Euros

By Rebecca Weller

- Last updated on GMT

March to victory: Woodforde's relaunches Lion Heart in support of the England football team during the 2024 Euros
March to victory: Woodforde's relaunches Lion Heart in support of the England football team during the 2024 Euros
Norwich-based Woodforde’s brewery has re-released a limited-edition beer exclusively available to pubs on cask to show support for the Three Lions during the Euros 2024.

Lionheart, a 4% golden ale, has been described as a “celebration” of English ingredients, boasting an orange pine aroma and a crisp, zesty flavour.

The football-themed special will return for just one month, exclusively on cask for the on-trade, during the tournament as the England team compete to better their second-place finish in the 2021 Euros.

March to victory 

Woodforde’s head brewer, Aaron Taubman​, who is American and was appointed in the role in March after working at Warwickshire’s Purity brewery for a decade, added the firm had made some minor changes to the recipe ahead of the re-release.

“We have made a few changes to the recipe and are keen to champion the best of English malts and hops in this lighter, easy drinking brew.

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“I’ve lived in England long enough now to know how much you all love your football – and will proudly be backing the Three Lions on their march to victory”, he said.

The brew is available direct from Woodforde’s​ and operators stocking the serve will also receive free PoS kits.

Wider range 

Earlier this year, the brewery introduced a new cask beer portfolio​, named the Brewers Signature range, which featured bespoke beers each created by one of Woodforde’s brewers in a bid to introduce customers to a wider range of beer styles.

Additionally, the pump clip for each beer will include a QR code that will take punters to a video from the brewer explaining their creations.

This comes as data from the British Beer & Pub Association (BBPA) predicted 300m pints could be sold​ across the 31-days of the tournament, equating to £1.4bn in turnover.

However, the trade body added if England were to progress to the final the total figure for pubs could be even higher.

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