Sport

Celebration: England makes it through to the finals of the Euros 2024 tournament (Credit:Getty/FG Trade)

Pubs celebrate as England secures place in Euros final

By Rebecca Weller

Pubs celebrated after England made it through to the finals of the Euros 2024 tournament yesterday (Wednesday 10 Jul) and on-trade bookings for the final game soared after the final whistle.

Football fever: the BBPA predicts up to 8m pints could be consumed in the run up to and during the match this evening

4 in 10 pubs to open later for Euros semi-final

By Nikkie Thatcher

Some 40% of pubs are preparing to stay open later for the Euros semi-final tonight (Wednesday 10 July) where England will fight for a place in the final against the Netherlands.

Plenty of cheer: Euro 2024 has boosted sales at pubs (credit: Getty/monkeybusinessimages)

Knockout stages of Euros delivers for pubs

By Gary Lloyd

Pint sales in pubs have been helped by the Euros football tournament but, as with Euro 2020, the on-trade has been helped even more when the competition has reached the knockout stages.

Back of the net: score big with the Euro 2024 tournament (credit: Getty/Aksonov)

FEATURE - Euro 2024

FEATURE: Know the score with the Euros

By Matt Eley

Once the final whistle is blown on the domestic football season, the attention of fans will quickly veer to Euro 2024.

Grab your sports fans: the new F1 season about to begin

Higher footfall and sales expected as new F1 season starts

By The Morning Advertiser

Formula One (F1) fans are frequent visitors to pubs and bars so sites screening the action can expect higher footfall when the season starts in Bahrain between Thursday 29 February and Saturday 2 March.

Growing demand: showing American sports offers massive benefits for pubs but authenticity is key (Credit: Getty/skynesher)

Demand for American sports in pubs 'growing exponentially'

By Rebecca Weller

Showing American sports offers “massive benefits” for operators as demand grows “exponentially”, but passion is key to tap into the trend, Hickory’s managing director John Welsh told The Morning Advertiser (MA).

Screening deal: TNT Sports will start showing the FA Cup from the 2025-26 season

TNT Sports seals four-year deal to screen FA Cup matches

By The Morning Advertiser

Sports fans will be able to watch the Emirates FA Cup from the first round to the final at the pub after TNT Sports secured a four-year screening deal that will start in the 2025-26 season.

Fight on: the bout between Tyson Fury and Oleksandr Usyk is the most 'highly anticipated' for a quarter of a century

Bring in customers with the huge Fury v Usyk fight

By The Morning Advertiser

The boxing bout all fans having been waiting for takes place on Saturday 17 February – and pub licensees can virtually put their customers in the front row with a full undercard on offer too.

Roaring success: online searches for the Women's World Cup have climbed massively (credit: Getty/valentinrussanov)

Online searches for Women’s World Cup soar by 750%

By Gary Lloyd

England’s Lionesses may have had their party spoiled after losing the Women’s World Cup final on Sunday but there was a whopping 750% increase in searches for the Women’s World Cup.

Big match: the Women's World Cup final is taking place in Sydney, Australia (credit: Getty/gradyreese)

Gov urged to allow early Sunday opening for World Cup final

By Gary Lloyd

The British Beer & Pub Association (BBPA) is among many in the industry to call on the Government to allow pubs to serve beer from 10am this Sunday so both pubs and customers can benefit from England reaching the Women’s World Cup final.

Vital to trade: pubs urge Sky Sports to change 'unfair' cost evaluation process as it 'penalises' successful businesses (Credit: Getty/ georgeclerk)

Pubs urge Sky Sports to change 'unfair' cost assessments

By Rebecca Weller

Operators across the sector have called for Sky Sports to re-evaluate the way it calculates “unfair” subscription fees, claiming the current process "penalises" successful businesses, though Sky asserts it "recognises the importance of...

Funds raised: the charity match saw the TNT Sports team win 9-2 against a Pub Trade Select team

TNT Sports crowns Pub Cup winners

By Nikkie Thatcher

The champions of the TNT Sports Pub Cup have been announced while thousands was also raised for the Licensed Trade Charity.

Premier League fixtures on TNT Sports

PROMOTED CONTENT

Kicking off the new campaign with TNT Sports

By TNT Sports

A new season is upon us and TNT Sports will be by your side from the very first whistle. And while we’ve had a name change from BT Sport, we will still be bringing the very best live sporting action to your screens.

New season: BT Sport has rebranded to TNT Sports and has a few new faces in its presenters' line-up

TNT Sports set to reduce prices according to RVs

By Gary Lloyd

Customers of TNT Sports – which has been rebranded from its former name of BT Sport – is set to reduce the price of its subscriptions for many pubs thanks to its new Rateable Value Pricing Policy.

Success breeds success: the better England fare in the Women's World Cup, the more interest will grow (credit: Getty/JackF)

Feature – Women’s World Cup

FEATURE: Go into extra time to back the Lionesses

By Henry Woodland

Women’s football has been making big strides in the past year and this is due to the increased visibility of the matches. As a publican, it’s your duty to back our Lionesses and, as a business owner, it’s a sensible choice too.

The Morning Advertiser Lock In podcast episode 60

The Lock In Podcast

Giving pubs a sporting chance

By Ed Bedington

Sport and pubs often go hand in hand, but are we making enough of the opportunity sporting events provide? Despite a total lack of understanding or interest in sports, the Lock In team take a look at the topic, with a little expert help from special guests.

Double win: sport will help increase footfall and licensees can win prizes too (credit: Getty/The Good Brigade)

Sporting days out for licensees up for grabs

By Gary Lloyd

Licensees who have a Sky Sports subscription are in with a chance of driving a Formula 1 car or watching a day of Ashes cricket and will be able to drive footfall with increased summer sporting content.

You have been served: England suffered a record loss but fans kept the on-trade going (credit: Getty/Ridofranz)

Sales up by 25% for latest Six Nations fixtures

By Gary Lloyd

England may have suffered their heaviest loss at Twickenham in the Six Nations tournament at the weekend but the UK on-trade was left cheering as sales grew by 25% versus an average weekend.

Cheer we go: the Six Nations once again provided greater footfall and sales for pubs (credit: Getty/Drazen Zigic)

Thirstiest rugby fans are in Scotland

By Gary Lloyd

Pubs in Scotland proved to be the thirstiest during the Six Nations third matchday as the average site sold an extra 199 pints, according to insights expert Oxford Partnership.

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