Formula One (F1) fans are frequent visitors to pubs and bars so sites screening the action can expect higher footfall when the season starts in Bahrain between Thursday 29 February and Saturday 2 March.
Showing American sports offers “massive benefits” for operators as demand grows “exponentially”, but passion is key to tap into the trend, Hickory’s managing director John Welsh told The Morning Advertiser (MA).
The British Beer & Pub Association (BBPA) is among many in the industry to call on the Government to allow pubs to serve beer from 10am this Sunday so both pubs and customers can benefit from England reaching the Women’s World Cup final.
Operators across the sector have called for Sky Sports to re-evaluate the way it calculates “unfair” subscription fees, claiming the current process "penalises" successful businesses, though Sky asserts it "recognises the importance of...
A new season is upon us and TNT Sports will be by your side from the very first whistle. And while we’ve had a name change from BT Sport, we will still be bringing the very best live sporting action to your screens.
Women’s football has been making big strides in the past year and this is due to the increased visibility of the matches. As a publican, it’s your duty to back our Lionesses and, as a business owner, it’s a sensible choice too.
Sport and pubs often go hand in hand, but are we making enough of the opportunity sporting events provide? Despite a total lack of understanding or interest in sports, the Lock In team take a look at the topic, with a little expert help from special guests.
Licensees who have a Sky Sports subscription are in with a chance of driving a Formula 1 car or watching a day of Ashes cricket and will be able to drive footfall with increased summer sporting content.
England may have exited the football World Cup but pubs enjoyed a huge farewell as 28.5m pints were sold across the UK on Saturday 10 December, which equated to an extra 166 pints compared to a typical Friday and Saturday.