More EFL football available for pubs next season

By Gary Lloyd

- Last updated on GMT

Promotion heroes: Leicester City winning the Championship this season (credit: Getty)
Promotion heroes: Leicester City winning the Championship this season (credit: Getty)

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Pubs will have the opportunity of screening more football matches from the EFL that matter to their customers with the launch of a new TV channel in August.

Sky Sports+ will give pubs and bars access to live streams and promises “more coverage than ever before from the EFL, both tennis Tours and men’s Super League”.

Venues with connected Sky Q boxes will be able to stream over 50% more live sport Sky Business claimed.

The sports provider said Sky Sports+ will allow hospitality sites to “browse, discover and show the sport that matters most to their customers”.

The Sky Q box will have the ability to choose up to 100 live events via concurrent streams, which Sky Business said will give more opportunity to drive footfall, spend and dwell time than previously allowed.

20-plus matches per team

Sky Sports+ comes at the start of a new long-term and landmark partnership with the EFL, with more than 1,000 EFL games a season, featuring every team more than 20 times and every Championship club on at least 24 occasions.

And a first for televised football will take place on the opening weekend of the 2024-25 season when every game from the Championship, League One and League Two will be streamed live.

Sky Sports managing director Jonathan Licht said: “Exceptional sport, covered in an innovative and compelling way, has been a big part of our history. With the introduction of Sky Sports+, we are now able to offer sport fans more choice and an even better experience when watching the live action.

“For the first time, we will broadcast every game live from across the EFL on the opening weekend. It’s going to be a huge moment for football fans up and down the country and is a fitting way to kick off our ground-breaking new partnership with the EFL. And this is just the beginning; Sky Sports+ unlocks the potential for us to keep evolving and finding new ways to deliver brilliant sport to our customers.”

Freedom to choose

Sky Business Hospitality managing director Damian Saunders added: “The launch of Sky Sports+ is great news for our hospitality customers. Venues with Sky Q will have more freedom to choose which match they show, meaning they can select the games that matters most to their customers.

“With all 72 teams from across the EFL shown at least 20 times throughout the season – plus every game from the entirety of the Carabao Cup and EFL Trophy – venues can now offer a more localised, personalised sports viewing experience to help boost trade throughout the week.”

All Sky Business customers with Sky Sports will receive the new dedicated Sky Sports+ TV channel.

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