Running your pub

Conversion chance: Rugby union fans make a real event of going to the pub with friends, especially when the Six Nations is taking place

Get on a winning streak: harnessing the Six Nations

By Stuart Stone

This year’s Six Nations marks the 19th instalment of the competition in its current guise after Italy joined the Five Nations in the year 2000. As a staple in the sporting calendar, how can pub owners convert the championship into profits?

Super Bowl LII: Last season's winners, the New England Patriots, will contest Super Bowl 52 against the Philadelphia Eagles

Born in the USA: how pubs can cash in on American football

By Stuart Stone

The National Football League is becoming big business on this side of the Atlantic and you don’t have to be ‘like, really smart’ to see the American game is only going to get bigger and better on these shores

Long heritage: the King Arthur pub doesn't take plastic payment and only serves two beers

My Pub: The King Arthur, Worcestershire

By Phil Dixon

A new pub that doesn’t take plastic payment and only serves two types of beer – it can only be a Bathams pub. The Morning Advertiser journeyed to the Black Country to see how the brewery, which trades on its long heritage, has taken what it does best...

Final four: the remaining teams in contention for this year's Super Bowl will be determined on Sunday night

The NFL’s final four fight to reach Super Bowl LII

By Stuart Stone

Make the most of this Sunday night’s American football action as the New England Patriots, Jacksonville Jaguars, Philadelphia Eagles and Minnesota Vikings contest divisional finals to reach this year’s 52nd Super Bowl in Minneapolis.

Cheers: Judi Newman with Terry Stork outside the shop

Pub is home to first village shop in over 30 years

By Georgina Townshend

After an absence of more than three decades, a village in Suffolk is welcoming the launch of a new village shop at the Oyster Inn, boosted by a grant from People’s Postcode Lottery.

Centralised source: Ei Group will work with Yext in order to provide accurate, up-to-date public information about pubs in its portfolio

Ei Group partners with Yext to manage online portfolio information

By Stuart Stone

Ei Group has collaborated with digital knowledge management provider Yext in order to maximise the visibility of its portfolio of pubs, improve customer experience and drive footfall through a centralised, online, bank of information on its estate.

Money worries: last year, 60% of January enquiries to the LTC were from people seeking financial support

How pub workers can beat the January blues

By Stuart Stone

In light of seasonal splurging and early December paydays, the Licensed Trade Charity has issued a short guide to help pub workers beat January money blues.

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